SECOND PLACE: SILVER STANDARD Mumbai Route Launch RKCR/Y&R and MG OMD for Virgin Atlantic


THIRD PLACE: SILVER STANDARD Kent – Your Garden M&C Saatchi for VisitKent


BEST POSTER ADVERTISEMENT / CAMPAIGN


• PLATINUM STANDARD • EUROSTAR LIVE • ARENA MEDIA FOR EUROSTAR


Arena Media created Eurostar Live to mark the announcement of a new route to Amsterdam and illustrate the benefits of Eurostar over competitor brands.


The live poster concept placed user generated content and experiences at its heart, positioning Eurostar as a destination expert. Customers were encouraged to capture Amsterdam in words and pictures, which were then turned into unique ads that appeared across London on multimedia platforms in real time, 18 hours a day.


Over 1,200 pieces of consumer content were shared. Facebook fan volumes rose by 30% and web traffic increased by over 5000%. The campaign initiative also contributed to a 44% uplift in bookings to Amsterdam.


BEST TRADE MEDIA ADVERTISEMENT / CAMPAIGN


• SILVER STANDARD • WHAT YOU GONNA DO WHEN YOU’RE THERE? • MUSE ADVERTISING FOR ATTRACTION WORLD


Already the sector leader with 95% market share, Attraction World sought to promote the increased income potential from ancillary sales to travel agents. Muse Advertising devised an ad that encouraged the trade to ask the question, ‘The holiday’s booked, so…what are you going to do when you’re there?’


The initiative centred on how Attraction World can offer customers the best attractions across a variety of destinations. It featured in all major trade publications, delivering a variety of product messages and successfully navigating the stringent corporate guidelines presented by some of the companies whose products they were selling.


Sales increased by 17% year on year, with more than 100 new businesses making their first bookings with Attraction World.


SECOND PLACE:


BRONZE STANDARD Visit California SuperFAM 2012


Black Diamond for Visit California


SECOND PLACE: SILVER STANDARD Skiset – Press Campaign 2011-2012 Black Diamond for Skiset


THIRD PLACE: SILVER STANDARD We’ll Give You More of a Holiday Indigo Total Communications for Mark Warner


OTHER FINALISTS: The Scotsman Partnership Havas Media for East Coast


Mumbai Route Launch RKCR/Y&R and MG OMD for Virgin Atlantic


BEST PRESS CONSUMER ADVERTISEMENT / CAMPAIGN


• GOLD STANDARD


• THOMSON – TIME FOR A HOLIDAY?


• BEATTIE MCGUINNESS BUNGAY FOR TUI UK & IRELAND


Thomson’s first ever emotionally-led campaign highlighted great reasons to go on holiday, with the press campaign combining brand engagement with product and function points.


Executions promoted differentiated product, flexible durations and sales messages. The uncomplicated yet striking ads illustrated how customers can experience quality time while on holiday. The sign off ‘Only From Thomson’ was carried through the campaign, which also incorporated calls to action including Aurasma smart phone codes linked to video content.


People agreeing that Thomson help you enjoy quality time stood at 5% more than the national norm. The perception that Thomson offer ‘holidays which meet your needs’ increased by 4 points over the campaign period.


BEST ONLINE ADVERTISEMENT / CAMPAIGN


• GOLD STANDARD • A JOURNEY LIKE NO OTHER


• CHANDELIER CREATIVE AND CRITERION GLOBAL FOR ORIENT-EXPRESS


The ‘A Journey Like No Other’ campaign saw Chandelier Creative and Criterion Global seek to reinvigorate the Orient-Express brand and increase awareness of its hotel portfolio. The initiative relied on digital to achieve efficiency and measurability within new and engaging media.


It featured a series of lush short films narrated by actor Bill Nighy, which featured a family of four whose characters mirrored the target audience. The parents appealed to existing customers, while a son and daughter reflected younger, culturally connected affluents. A blog-rich microsite supported the campaign, with visitors offered the opportunity to upload photos to be in with a chance of winning a luxury holiday.


Facebook visits rose by 1000%, and engagement metrics were 8 times higher than industry standards.


SECOND PLACE:


SILVER STANDARD 15th Anniversary Competition


Atomic London for Star Alliance


THIRD PLACE:


SILVER STANDARD Real Time Pricing Havas Media and Intermarketing for East Coast


OTHER FINALISTS: Performance Display


Campaign for Thomas Cook Criteo for Thomas Cook


Definitely Dubai Orchestra for Dubai Tourism


ADVERTISING AWARDS


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