SECOND PLACE: SILVER STANDARD Skiset Sponsorship of Chemmy Alcott Black Diamond for Skiset


THIRD PLACE: SILVER STANDARD Eurostar Presents Traction Havas Sports & Entertainment and Cake Group London for Eurostar International


BEST USE OF AFFINITY MARKETING & SPONSORSHIP


• SILVER STANDARD • THE HOLIDAY WORKOUT • ELVIS FOR VIRGIN HOLIDAYS


When fitness club members were identified as likely to travel to Virgin Holidays destinations, Elvis created The Holiday Workout – a fun take on the traditional exercise poster and video.


The campaign linked holidays and exercise in a tongue-in-cheek way that appealed to both Virgin Holidays and Virgin Active customers. Holiday Workout packs including booking incentives were developed for the fitness clubs, directing its members to retail outlets. A social media competition offered a fitness-friendly Virgin Holiday at The Body Holiday at Le Sport in St Lucia.


Revenue from bookings topped £500,000, almost half of which were in the key family segment. With 20,000 Facebook impressions and 80,000 Twitter comments, the successful partnership is being further developed in 2013.


SECOND PLACE: SILVER STANDARD G Adventures: You’ll Never Forget It G Adventures


THIRD PLACE: SILVER STANDARD Best of Australia Collection OMD and Digital Spring for Tourism Australia


OTHER FINALISTS: The First Choice Holiday Seeker Conversion Programme Creator for TUI UK & Ireland


Real Time Pricing Havas Media and Intermarketing for East Coast


MOST INNOVATIVE MARKETING


• SILVER STANDARD


• BAHAMAS 16 ISLANDS WEDDING INVITATION


• FOX KALOMASKI CROSSING FOR THE BAHAMAS TOURIST OFFICE


The ‘Bahamas 16 Weddings Invitation’ sought to increase the profile of the Bahamas as a weddings and honeymoon destination by offering 16 UK couples the chance to get married in 16 simultaneous ceremonies.


The campaign ran via TV spots and promotions, with entrants invited to upload videos and photographs to a bespoke webpage and explain why they should get married in the Bahamas. Friends and family could sign up as guests, with a dedicated Facebook page and Twitter account driving further engagement.


Winners were selected live on Wedding TV, before enjoying a ‘Bridal Boot Camp’ with Olympic champion Victoria Pendelton. Nearly 1,000 couples registered to win their wedding, with 14,000 guests signing up to receive further Bahamas Tourist Office information.


Learn how to partner with Expedia Media Solutions to create successful, award-winning campaigns for all members of the travel industry. www.advertising.expedia.com


CONGRATULATIONS Award Winners


Your creativity & innovation are the best in the


industry. And your outstanding efforts have resulted in substantial gains on behalf of your customers. THAT’S the best reward of all.


MARKETING AWARDS


Sponsored By


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