Trademarks Brands and the Internet is published by: Newton Media Limited Kingfisher House, 21-23 Elmfield Road Bromley, BR11LT, United Kingdom +44 203 301 8200
Director and publisher Nicholas Lipinski
Editor Peter Scott
Telephone: +44 203 301 8211 Email:
pscott@newtonmedia.co.uk
Sub-editor Ros Bromwich
Journalists Ed Conlon
Rachael Steven
Editorial assistant Leonie Mercedes
Associate publisher John Haley
Telephone: +44 203 301 8205 Email:
jhaley@worldipreview.com
Advertising manager Matt Saunders
Telephone: +44 1926 423 781 Email:
msaunders@worldipreview.com
Project managers Nicholas House
Email:
nhouse@worldipreview.com Atif Choudhury
Email:
achoudhury@worldipreview.com Gordon Sambrooks
Email:
gsambrooks@worldipreview.com
Production and design Fisherman Creative
©Newton Media Limited 2013
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electrical, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher.
The views expressed in TB&I are not necessarily those shared by the publisher, Newton Media Limited. Wishing to reflect the true nature of the market, we have included articles from a number of sources, and the views expressed are those of the individual contributors. No responsibility or liability is accepted by Newton Media Limited for any loss to any person, legal or physical, as a result of any statement, fact or figure contained in TB&I.
This publication is not a substitute for advice on a specific transaction.
The publication of advertisements does not represent endorsement by the publisher.
Trademarks Brands and the Internet (TB&I):
ISSN 2049-2359 (Print)
EDITOR’S NOTE
The road ahead We have a date for the launch of new generic top-level domains (gTLDs). Or at least, we think we do. ICANN head Fadi Chehadé mentioned April 23 of this year, but couched his comments in just enough ‘wriggle room’ to mean that the date can’t be taken as firm. Nonetheless, it seems a fair bet that by the early summer, at least some of the new gTLDs will have been delegated. It’s a big moment for brands, although it’s worth bearing in mind that internationalised domain names (IDNs) will be delegated into the system first.
So there’s not long to go, and yet some IP owners would argue that plenty of questions remain, especially in terms of the trademark protections afforded under the new system. But hope springs from unlikely sources. In this issue of Trademarks Brands & the Internet, we talk to applicants for open gTLDs about some of the innovative solutions they are developing to enhance or complement the existing protections in the system. Perhaps the registries themselves will do what ICANN has been unable or unwilling to.
Te phenomenon of social media is oſten cited as one of the biggest emerging challenges for brand owners, whether that’s policing their IP or handling PR disasters. In all the noise, it can be easy to forget that sometimes, brands get it just right. We take a look at eight of the best social media campaigns, from Nike to Heineken, discovering that you don’t need to spend a lot of money to make a big splash.
One interesting trend has been the tendency of advertisers to exploit popular Internet memes, capitalising on an existing online buzz to promote their products. But memes, which by their very nature tend to be amalgams or developments of existing copyrighted work, pose potential problems for their ‘creators’ and the owners of existing IP that’s used in a meme. We ask industry experts and fair-use proponents for their views on the lie of the land in this complex area.
Add to that an extensive news section and an interesting contribution on the correlation between online scams and public holidays, and there’s plenty to discover. Please also take a look at our newly-launched website,
www.worldipreview.com. I’d be interested in your feedback.
Peter Scott, Editor EDITORIAL PANEL
Ben Allgrove, partner, Baker & McKenzie Safir Anand, senior partner, Anand & Anand Andy Churley, group marketing director, Netnames Annick Mottet Haugaard, president, European Communities Trade Mark Association Gretchen Olive, policy & industry affairs, CSC Global Susan Prosser, vice president, partner & industry relations, Domain Tools Maggie Ramage, immediate past-president, Institute of Trade Mark Attorneys Petter Rindforth, partner, Fenix Legal David Taylor, partner, Hogan Lovells Jonathan Zuck, president, Association for Competitive Technology
www.worldipreview.com Trademarks Brands and the Internet Volume 2, Issue 1 3
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44