ELECTRONIC ARTS


Electronic Arts is one of the most successful video games publishers on the planet, but with that success comes a sustained piracy threat. Now the company is fighting back, as TB&I finds out.


When it comes to publishing video games, they don’t come much bigger than Electronic Arts (EA). Founded in 1982, the US company began making games for home computers and has since diversified to consoles, laptops, mobile phones, social networks and e-book readers. At least three of its game franchises (which include supplements) have sold more than 100 million copies worldwide and in 2012 it made around $4.1 billion in revenue.


Inevitably, EA’s success has brought its problems. As the company has built up its brand by selling huge numbers of games, the ears of the pirates, the unscrupulous rule- breakers seeking to cash in on content creators’ success, have pricked up.


www.worldipreview.com


Trademarks Brands and the Internet Volume 2, Issue 1


25


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