MEMES


INTERNET MEMES:


COPYRIGHT LICENSING IN AN IP MINEFIELD


Internet memes have become a popular marketing tool for companies such as Nike and McDonald’s for their quick and easy dissemination, cool factor and ‘stickiness’. But their use in marketing can be problematic, as TB&I discovers, while those who use existing copyrights to


create memes may fi nd themselves in hot water.


20 Trademarks Brands and the Internet Volume 2, Issue 1 www.worldipreview.com


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