“LEICESTER IS USING THE DISCOVERY OF RICHARD III’S BONES TO HIGHLIGHT SCIENCE SKILLS”
Glasgow last had representation at MIPIM four years
ago, jointly with Edinburgh. The Scottish capital has maintained a presence in the intervening years, but Murray says Glasgow now has a good story to tell in its own right. The city has set up a new inward investment team and feels it is time to “get out there again”. No doubt development opportunities surrounding the
Commonwealth Games, which Glasgow is hosting next year, will also feature heavily in its promotional material. Should its time at MIPIM prove fruitful, the city will up its presence next year. In their bid to make overseas investors realise there is
more to the UK than London, the regions have become even more creative in their marketing this year. Leicester has dug through 530 years of history for its
campaign at MIPIM, using the discovery of the bones of King Richard III in the city to highlight the science skills it has to offer, while Manchester has turned to thinking- woman’s crumpet Professor Brian Cox. The TV particle
Richard III (top right) inspired Leicester to join Manchester and Birmingham at MIPIM, while Glasgow will be promoting its plans for the 2014 Commonwealth Games (above)
physicist and former D:REAM keyboard player will be a guest speaker on its stand. With 20 years’ MIPIM experience under its belt,
Coventry’s presence is gimmick-free, however. Council chief executive Martin Reeves says it is imperative Coventry is represented at MIPIM. “It is even more important during the tough times to
show that we are open for business, that we have the assets and we are competitive,” says Reeves.