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Brand Profile: bugatti shoes


What’s the story behind the brand? Both modern and classically casual men’s fashion collections with


international appeal since 1978 constitute the foundation for the success of the Bugatti brand. Today the label offers a full product range for men’s fashion in Business and Casual as well as jackets, shoes and bags in the middle to high market sector. As early as 1999 the Bugatti shoes brand was impressively proving it’s


flair for trends and the fashion requirements of men. Bugatti shoes are distributed successfully in 35 countries and offer next to perfect fitting. They stand for best quality materials and first class workmanship. With great love for the detail, high-grade leathers and fashionable material mixes this brand rich in tradition convinces above all with a strong price/quality ratio. More recently Bugatti with it’s comprehensive women‘s collection has also been delivering a stylish answer to the whole market and the particularly high fashion demands of women.


Is there a brand philosophy? Bugatti shoes stylishly combine the latest fashion trends with classically elegant shapes and sets it off with a genuine shoemaker’s art. Striking details such as eyelets, Bugatti hot-stamps, embossing, elasticated inserts and decorative trims reflect the unmistakable Bugatti look and ensure a successful finish.


What sets this brand apart from the rest? The shoe collection shows authentic and classic lines in combination with high-fashion colours and representing a true understatement.


Where is the brand assembled/manufactured? The products from Bugatti shoes are produced around 90% in India and 10% in China. If Italy was seen earlier as a “Mecca” of shoe production India has reached today similar high standards, which allow us to produce our shoes there with a good conscience. European quality standards are applied in the factories, which are supervised constantly by the experts of our Quality Management directly on site. Leather and soles are supplied from Europe and some components which are not visible from outside, such as insoles or pastes, come from Germany in order to guarantee a uniform high- grade standard.


How is the brand marketed? Do you use social networking? The Bugatti shoes brand is continuously present in trade and customer


publications. We are concentrating our efforts on our Points of Sale and support for the retailer. Up to this point we did not find it relevant to use the social networking channels.


Who is the agent and how does the trade contact them? Bugatti’s agent is Bench Grade Brands Ltd., Contacts from the company are: Ewen Campbell, e.campbell@benchgradebrands.com cell: ++ 44 7850 434345 - tel: ++ 44 1604 686 800


Tim Varrall, t.varrall@benchgradebrands.com cell: ++ 44 7974 816166 - tel: ++ 44 1604 686 800


10 • FOOTWEAR TODAY


• FEBRUARY 2013


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