DAY TWO: TUESDAY 5 MARCH


print strong while adapting to new technologies and evolving consumer needs. h Geoff Tan, Senior Vice President, Head - Strategic Marketing, Singapore Press Holdings


12.50 –14.05 LUNCH Official Lunch Partner:


13.10 – 13.55: RISING STAR SHOWCASE Supported By:


h Maureen Little, Senior Vice President of Business Development, Turn


14.05 –14.45 EXCLUSIVE AFTERNOON KEYNOTE h Sir Martin Sorrell, Group Chief Executive, WPP


14.45–15.10 Exclusive Live Demo Don’t miss your chance to take part in the largest interactive mobile presentation – as verified by the Guinness World Records. h Steve Blakeman, Chief Executive, Asia Pacific, OMD h Harry Dewhirst, Senior Vice President & Managing Director, APAC, [a•mo•bee]


SESSION THREE. DATAMOBILITY Whether big or small, data it is top of mind for all marketers, with the best ways to maximize it still generating debate and confusion.


15.10–15.25 PART ONE: Sorting The Data SingTel’s Head of Global Advertising argues that data is the ‘new crude oil’ of the media industry, with who owns it and can trade it the most effectively underpinning everything in the future. Hear his assessment of how ‘big data’ is currently being tackled in the Asia-Pacific region and what challenges lay head. h Grant Watts, Head of Global Advertising, SingTel


15.25–15.55 PART TWO: The Exchange Debate In an exclusive debate, the Festival of Media Asia asks whether the region’s media industry is being seduced by the exchange. Hosted by: h Joe Nguyen, senior vice- president, APAC, comScore and Vice-Chair, IAB Singapore h Michel De Rijk, Managing Director, Xaxis Asia Pacific h Julian Tol, Founder & Chief Executive, BrandScreen h Sammy Hsieh, Chief Executive & Founder, iClick Interactive


15.55–16.25 SESSION FOUR. THE WORLD’S MOST INNOVATIVE MEDIA COMPANIES Media Accelerator Programme The Festival of Media conference will end with a unique and exclusive glimpse of FIVE businesses who will pitch their new companies to delegates. Handpicked by 13 members of our M.A.P Screening Panel – made-up of some of the world’s most influential VCs and consultants – this session is the culmination of a global entry process which has involved the research into hundreds of game-changing companies in media. Pre-screened so you will see the most interesting and relevant concepts, this is also your chance to vote for the 2013 “Hot Company of the Year”.


16.25 – 16.30 CHAIR’S CLOSING REMARKS


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