DAY ONE: MONDAY 4 MARCH


SESSION FIVE. CHINESE MOBILITY With China tipped to be the world’s second- largest ad market by the end of year understanding its nuances has never been more essential. The Festival of Media Asia ends its first day with experts on one of the most diverse and important markets in the region.


17.15–17.45 What Chinese Want With the largest annual migration of humans, Chinese New Year, still fresh in the minds of marketers find out the best way to engage with a population whose spending power is increasing at unparalleled speed. h Tom Doctoroff, Chief Executive, APAC, JWT


17.45–18.10 Looking Out Hear insights into how the largest Chinese language search engine plans to expand internationally and tackle mobile by thinking globally and acting Chinese. h Alex Cheng, Vice President, Baidu


18.10 – 18.15 CHAIR’S CLOSING REMARKS


epitomises this more than Barack Obama, the world’s most successful political brand. What can marketers learn from ‘Brand Obama’? h Roger Fisk, President Obama’s Aide and Operative


10.25–10.50 Shifting The News Agenda The news gathering business has gone through a radical overall. The CEO of the first media group to interview a newly re-elected Barack Obama discusses the use of multi-screens to connect with audiences around the globe. h Andy Lack, Chief Executive, Bloomberg Media Group interviewed by Charlie Crowe, Chief Executive, C Squared Holdings


10.50–11.25 MORNING BREAK


11.25–11.45 PART TWO: Asia, Your Next Global HQ? Vikram Sakhuja is the first global media CEO based in India, what does this mean for Asia, the work being produced in the region and how will the media industry follow suit? h Vikram Sakhuja, Global Chief Executive, Maxus


DAY TWO: TUESDAY 5 MARCH 09.25–09.30 WELCOME & INTRODUCTION TO DAY TWO


09.30–10.00 SESSION ONE. INK INSPIRES INK Talks, the follow on conference to TEDIndia, brings one of its marquee speakers to the Festival of Media Asia stage to share his personal story of mobility and breaking through economic barriers. Vicky Roy was a rag picker with a great talent. Hear the story of Vicky, who, with the help of photography changed his destiny and became an internationally renowned photographer h Lakshmi Pratury, Host, The INK Conference h Vicky Roy, Photographer


SESSION TWO. CONTENT MOBILITY Content trailblazers and futurists offer insights into how the Asian market is tackling the global challenge of creating cut-through content.


10.00–10.25 PART ONE: The News Agenda Shifting The Campaign Agenda How politicians dictate the political agenda across media has changed radically, no-one


11.45–11.50 PART THREE: Changing the Channel Find out the latest changes in technology and opportunities for TV companies and advertisers in Asia over the next 12 months. h Vivek Couto, Executive Director, Media Partners Asia


11.50–12.10 PART FOUR: Beyond The Small Screen From mobile to social networks and user generated content, hear how Viacom is building audiences beyond the linear TV screen and what this ultimately means for creating experiences that consumers want to interact with. h Indra Suharjono, Executive Vice President and Managing Director, Viacom International Media Networks Asia


12.10–12.30 PART FIVE: Platforms & Technologies The Holy Grail of content lives across any platform, Coca-Cola are the masters of it as demonstrated by the number of Festival of Media Awards in its possession. Hear how liquid content flows and can apply to any media strategy. h Leonardo O’Grady, ASEAN Integrated Marketing & Communications Director, Coca-Cola


12.30–12.50 PART SIX: Content First Singapore Press Holding’s portfolio covers multiple platforms with print as vital a component as ever thanks to the group’s content extensions. Hear how SPH has kept


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