DAY ONE: MONDAY 4 MARCH


14.00–14.20 PART ONE:Marketing To The Middle Class By 2030, two thirds of people in Asia will be middle class. Hear how the world’s second largest advertiser is driving media innovation to connect with this bourgeoning class. h Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey & Russia


14.20–14.40 PART TWO: UPWARD MOBILITY As China is set to overtake the US in the next 5 years as the world's biggest market for luxury goods, hear how a new global luxury consumer is emerging and how social, geographical and technological mobility has changed the luxury game. h Phil McAveety, Executive Vice-President & Chief Brand Officer, Starwood Group


14.40–15.05 PART THREE: Money & Economics Consumer spending power is radically changing across Asia, hear from two leading brands with insight into where the next opportunities lie for market spend. In Conversation with Ian Ewart, Global Head of Product, Services & Marketing, Coutts and Matthew Driver, Division President, Southeast Asia, MasterCard Worldwide


PART FOUR: Female Focus By 2030, two thirds of people in Asia will be middle class, a key outcome of a shift towards a middle class society is female empowerment. This session will shed light on the key trends coming out of a change in women’s spending habits, and the deep-rooted social and economic paradoxes that shape Asian women’s lives.


15.05–15.25 Melanie Howard, a leading expert on social and consumer trends, looks at key sectors including financial services, health and beauty and suggest ways for brands to understand and connect with middle class female shoppers in the region. h Melanie Howard, Co-Founder & Chair of Future Foundation


15.25–15.45 Discover how Kimberly-Clark is connecting with faster moving female consumers and applying new insight to its product innovation, commercial programs and media mix innovation. h Michelle E. Froah, APAC Senior Regional Marketing Director, Kimberly-Clark


15.45–16.25 AFTERNOON BREAK


CASBAA SHOWCASE 15.55 -16.20: DIGITAL, LEGAL & ANYWHERE: TV IN SINGAPORE TODAY Mobility is shifting the behaviours in which content is consumed. CASBAA executive vice president Jill Grinda shares the results of its recent study into the varied and abundant audio-visual content available through non- traditional media platforms. The study resulted in the launch of Singapore's first online directory of digital content available from legitimate sources, discover what this means for the overall Pay TV industry. h Jill Grinda, Executive Vice President, CASBAA


SESSION FOUR. BRAND MOBILITY Discover what the Asian mobile advertising industry will deliver in 2013 via exclusive research into the sector and the musings of a mobile pioneer.


16.25–16.40 The Mobile Future Dentsu Digital Holdings Singapore Executive Vice President gives his verdict on the state of the Asian mobile advertising economy and forecasts what the next 12 months have in store and the implications for your business. h Akihisa Fujita, Executive Vice President & Chief Representative, Dentsu Digital Holdings Singapore


16.40–16.55 Mobile At Centre Of The Advertising Universe Mobile has quickly shifted from a secondary strategy to the core of every marketer’s go- to-market plan. In order for agencies to reach the right customer with the right message on a global scale, mobile is essential. Mobile advertising gives brands unique capabilities to reach customers with unprecedented engagement and relevance. Hear how mobile is forcing every industry to reinvent itself. h Trevor Healy, Chief Executive, [a•mo•bee]


16.55 –17.15 Mobile Is So Much More Than Advertising Why are we not exploiting mobile to its full potential? Using consumer insights from its global study, Initiative will explain why understanding the ‘native’ mobile world – marketing experiences that can ONLY happen on a mobile – is critical to unlocking opportunities in all areas of mobile engagement and commerce. h Sarah Ivey, Executive Vice-President, Communication Planning, Worldwide, Initiative


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