DAY ONE: MONDAY 4 MARCH


09.30 – 09.45 WELCOME & INTRODUCTION TO DAY ONE 09.45–09.55 SESSION ONE. NATIONAL MOBILITY As more multi-national companies relocate key offices to Asia, hear insights into how international brands are positioning themselves in Asia and what this means on the global stage. Hosted by: h Angela Mackay, Managing Director, Asia Pacific, The Financial Times


09.55 –10.15 DRIVING EASTWARDS With car ownership penetration increasing, the Chinese society is turning more and more mobile. Paul Hu demonstrates how VW is using marketing to catch its targets on the move. h Paul Hu, Managing Director, Volkswagen Group Import China


10.15-10.35 BRAND BUILDING IN ASIA Diageo’s CMO for the APAC region offers insights into the opportunity to build international brands in Asia, from physical spaces such as its Johnnie Walker House in China to engaging with the power influencers. h James Thompson, Chief Marketing Officer, Asia Pacific, Diageo


10.35-10.55 Global Fans & Followers Manchester United launched a presence in Asia to be closer to the club’s 325 million fans in the region. Hear how the football club engages with its followers and commercial partners in Asia while retaining its identity as a Manchester football club. h Jamie Reigle, Managing Director, APAC, Manchester United


10.55–11.45 MORNING BREAK


PHD SHOWCASE 11.10-11.35:Overthrow-10 Ways To Tell A Challenger Story Working in partnership with Adam Morgan (eatbigfish), PHD has identified a new generation of challenger narratives – as it is no longer as simple as David vs Goliath. This presentation by Cheuk Chiang, APAC CEO, PHD, looks at the 10 most common challenger approaches, and identifies what they are challenging and how they are doing it. Each supported with shining examples, and a perspective on the media implications for each. You don’t have to be a challenger brand to think like a challenger..It’s about what you challenge – not who.


Find your own challenger type with some pre-reading. Go to www.challengertype.com and follow the quiz.


11.45–11.55 SESSION TWO. DIGITAL MOBILITY With the Asia-Pacific region expected to become the second-largest digital ad market by the end of 2013 hear the best ways to take advantage of this growth. Hosted by: h Ken Mandel, Jam Ventures


11.55–12.15 LESSONS FROM THE ASIA-PACIFIC Asia transformed Google’s products over the past two years and made clear a new path for internet innovation that every company should aim to pursue. Google’s newly appointed head of Asia gives his first presentation in the region, offering insights into how Asia continues to push the boundaries of innovation. h Karim Temsamani, Vice President of Asia Pacific Sales and Operations, Google


12.15–12.35 SOCIAL MATTERS Social strategies should be more than accumulating fans, hear the objectives and strategies which will make your social campaign work harder and deliver tangible KPIs. h Ken Hong, General Manager, Weibo Marketing Strategy, Sina Weibo


12.35–14.00 LUNCH Official Lunch Partner:


LOCAL SNAPSHOTS SHOWCASE 12.55 – 13.45 FOMA Presents: Local Snapshots Take a tour of Asian media innovation and hear local consumer insights from hand-picked Festival of Media Asia experts. Don’t miss the opportunity to see the best 2013 Festival of Media Asia Award case study and hear the latest trends and analysis coming from the Philippines, Thailand, Pakistan and India. Hosted by: h Dominique Delport, Global Managing Director, Havas Media Group Pakistan: h Aly Mustansir, Head, marketing & brand management, HBL Philippines: h Jos Ortega, Chairman & chief executive, Havas Media Ortega Thailand: hWannee Ruttanaphon, Chairman, IPG Mediabrands, Thailand India: h Jasmin Sohrabji, CEO, OMD India


SESSION THREE. SOCIAL MOBILITY Asia has the fastest rising middle class, in this session unlock the best ways to interact with them. Hosted By: h Matt Blackborn, President, Emerging Markets, Starcom MediaVest Group


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