The Best You talks to Peter Hoppenfeld, the New York-based advisor to some of the biggest names in personal development
expert in marketing strategy, legal skills and distribution. He straddles the interface between the "guru" on the one side, and the "brand" on the other. He is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, franchising, licensing, marketing, branding and operational expertise.
He has been involved in the Personal Development world for many years, and has worked with some of the most successful and life-changing personalities of the last half century, including T Harv Eker.
Greatly successful in his own right, he has a clear idea of what it is that will help a business to work well, and how to promote his clients. At the same time, his own business philosophy is simple. To show great respect for the people he works with and also to remain detached from their ideas and
eter Hoppenfeld occupies a unique place in the world of Personal Development.
The 55-year-old New Yorker is an
philosophies to ensure that the services and products they offer are absolutely right for the customer.
This involves, as he puts it, "not drinking the Kool Aid." Not because the skills the gurus offer don't work, but because being the outside observer means he can give advice that will ensure that the strategies of the trainers he works with work better.
To have such longevity in his business, Peter has consistently kept up with the trends, updating his knowledge of technology along the way, and adding expertise in new media advertising and social networking as it came along.
Back when he started, companies made copies of documents with carbon paper and faxes were new on the scene. "But," he says, "the basic marketing principles maintaining a common thread from beginning to end, even though the method of delivery has changed."
Peter got into the Personal Development world after working in the newly-emerging