December2013
www.tvbeurope.com
How does a film and tape archive stay ahead in a digital world? It gets a fibre connection
TVBEurope 49 The Workflow
The company’s vans make deliveries in and out of London, all day, every day
NPTV’s technology delivers interactive video to any internet-connected device
NPTV launches its interactive cloud TV
By Holly Ashford
The future: the DataRoom has 12 fibre pairs, each capable of carrying 80 10GB connections
can digitise the content and send it to their main location over a network. Under one roof they can have archives, ingest and networking capabilities.” Serving the post industry,
broadcasters, and archive owners, the DataRoom can offer the necessary power, space and connectivity to a company that doesn’t need to house its staff and kit in locations, like Soho, where space is at a premium. “The technology now is such
that you can remotely locate a lot of the equipment you are using,” says Godden, “Why have it on prime real estate, when it could be co-located on cheaper real estate? Then the prime real estate that you release at your head office or your production facility can be reutilised to become revenue-generating space. If companies are looking to expand, they don’t necessarily
need to move offices. They can look at what equipment they’ve got currently in their office and see if that can be co-located at places like the DataRoom.” Godden has already been
negotiating with potential DataRoom clients. “We can help companies co-locate operations. It’s not just rackspace - a company can put a whole remote operation or machine room in. Or if companies want to build their own cloud platform and run it themselves, they can do that in our space. They can build their own private structures, rather than going out to a public cloud, which some clients have concern about. Disaster recovery is also an area of increasing importance to the media sector.” While StockRoom London
preserves the past, Godden’s DataRoom is certainly looking toward the future.
LAST MONTH, NPTV launched its interactive cloud TV platform at an event in London, where the company will soon open its UK office. First showcased at IBC in September, NPTV’s product renders multi-sourced video in the cloud in realtime, delivering interactive video to any internet- connected device in a single stream, offering, claims Kenneth Lampinen, COO NPTV, an “enriched experience”. At the event Lampinen
explained how NPTV’s technology allows the audience to be an active participant in viewing content, and that its cloud platform is part of “the future of broadcasting.” Broadcasters will be able to deliver content to viewers with a variety of components, including video, social streams, apps and advertising sitting in the cloud. This allows broadcasters to deliver all this content over one video stream. “There is a lot of applicability for this technology,” explained Lampinen, including sports, live events such as music concerts, reality TV and dramatic content.
The company worked in conjunction with Eurosport WTCC Racing to develop the new technology and deliver a range of features for racing coverage, which were demoed at the London event. Different camera perspectives can be accessed, including those from drivers’ cars and helicopter shots. Driver stats can be viewed, in addition to vehicle and track information and key race events. The simple UI over the screen aims to put the end-user in the director’s chair, providing a “what I want, when I want, how I want” viewer experience. Harri Kopenen, NPTV CEO,
was also at the event and described how the technology is the culmination of two and a half years of work, begun by NPTV’s technical team in Moscow. However, he emphasised that the innovation is an “international technology driven by an international team”. The company seems to be stretching its international presence even further, with its UK office opening in London in this month. Why London? “The future is created in the big cities,” said Lampinen. “The future of broadcast has arrived and it will be based here
in London.” Kopinen added. “By tapping into the vast technological and creative talent in London, we expect our new UK office to help us continue to innovate and to disrupt the broadcasting world.” One benefit of NPTV’s technology is that is does not require a smart device, only one which is internet- connected. TV programming and video can be viewed on any device including a set top box, (without the need for an upgrade), smart TV, smartphone, tablet and PC, without losing full HD quality. There is also flexibility
regarding how companies wish to take the product to the market. Video advertisers, for example, will be able to insert interactive ads if that’s what clients want for their customers. Advertisements can be targeted for specific types of viewer, with the possibility of purchasing straight from TV ads. NPTV announced that the technology is to become available in Q2 of next year and that its launch spells “the direction the industry is going. This is what users want.”
www.nptv.com
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