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38 TVBEurope The Workflow Adder’s Post Production Survey: Results By Neal Romanek


EARLIER THIS year, Adder Technology, in partnership with TVBEurope, conducted a survey of the UK post production industry. The survey was an attempt to analyse the state of the UK post world and answer some key questions - specifically about its relationship to London. Much of the UK post


production sector is clustered around Soho, some of the most expensive rental property in the country, where room for physical expansion is extremely limited. Is the UK likely to see more post houses migrating out of Soho or does the amount of investment already ploughed into these sites make that impractical? If a move is unfeasible, how are post houses planning to get the most value out of their existing facilities? Using the results of the survey Adder hoped to gain insight into how the industry is likely to develop. The bulk of respondents to the survey were from the TV


industry, with only 14% identifying themselves as film companies. “Other” respondents included, archives, corporate video, and even a theme park. Over half of the respondents indicated that their facility’s primary offering was video editing services. With sound editing services being the second most frequently listed facility type. Others included sound effects/foley services, grading, CGI/animation, and VFX. Surprising answers came to the questio, “Are you likely to move your facility from your current location within the next 10 years?” 25% of respondents said they will definitely be moving. And almost as surprising was that 40% of respondents said – despite the uncertainties of the market – that they would definitely not be moving in the next ten years. The level of ambivalence about relocation seems fairly low – facilities are either staying or going with relatively little


waffling in between. The primary reason for moving listed was property rental coasts, followed by property maintenance costs, resourcing issues (such as finding/keeping talent), and client access. Respondents were asked to rate


the broad challenges they faced in future-proofing their facilities. In- house collaboration issues came out on top, followed by security and access control, followed by space and scalability, costs, and finally capital expenditures. IT infrastructure and how to


expand and plan for it is a topic of conversation throughout the industry. Asked “What are your most pressing priorities for IT procurement?”, respondents chose “updating specialist broadcast technologies” as their first priority. Tied for second priorities were making facilities more flexible and centralising assets, followed by building in greater resilience and back-ups, cloud technologies and enabling greater collaboration.


Delving further into IT issues, to the question “Do you manage workflows across standard IP infrastructure or use bespoke technologies?”, almost half said they use solely Standard IP, while only 15% said they use bespoke technologies. The remainder use a combination of the two. Most of infrastructures were fairly new, with 25% of respondents having them in


25%


of respondents said they will be moving in the next 10 years


place for 12 months or less and almost 50% having had them for one to five years. Bespoke system users’ major concerns about switching to standard IP were the cost of upgrading their facilities and bandwidth limitations. Jamie Shepperd, group


marketing manager at Adder, said of the results: “The industry, in line


with other markets, is gearing up towards a more co-operative working environment and already we can see that collaboration is a key influence in determining the future functionality of post suites. In order to remain competitive and profitable, these facilities must remain relevant and continue to deliver increased capabilities and efficiencies. With the emergence of high performance IP-based technologies, flexible and more effective facilities will be one of the ways in which these aims are achieved, a trend underscored by the desire, highlighted by the survey, for centralised assets and increased functionality. The ability of post production houses to easily adjust to the needs of its customers and offer a high level of adaptability will be vital to future success.” The survey was developed by


Adder’s group marketing manager Jamie Shepperd, product manager John Halksworth, UK commercial manager Jamie Adkin, and company director Simon Clew.


www.tvbeurope.com December2013


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