20 TVBEurope MAM Forum 2013
Arenstein: Yes — there is no way to manage large amounts of content for delivery to one screen, let alone multiple screens, without a properly configured MAM that can handle making content available to multiple users. Campanotti: MAM systems
Pavel Potuzak, Aveco
tie together asset metadata with the content stored in the CSM system. These are both key elements in feeding second- screen pathways as well as multiscreen transmission. Allowing consumers to search topics related to the show and browse content from vast media archives will absolutely enrich the overall viewing experience. Casaccia: Data that is
Karl Mehring, Snell
typically input into the MAM system, notably descriptive metadata, is often critical if the automated processes place audio/video content into non- broadcast delivery platforms. Therefore the MAM system can
www.tvbeurope.com December 2013
Allowing consumers to search topics related to the show and browse content from vast media archives will absolutely enrich the overall viewing experience — Brian Campanotti
Is a MAM the key to an effective second (or multi) screen environment?
Jakobsen: The MAM handles a significant portion of a workflow, and adding a second (or multi) screen is just that – an addition. Once the MAM infrastructure is in place, file-based second and VoD multi-screen is simple. With live multi screen there are some benefits, but it’s not as significant. Mehring: In order to
Mike Shaw, Orad
be considered the indispensable entry point for such data. Dwyer: It’s certainly a very
valuable element. A MAM system can make it easier to find, and prepare and publish files to new media systems quickly and efficiently. A comprehensive media asset management strategy can provide a great deal of operational agility, and be a competitive advantage in the fast changing online and social media market.
effectively satisfy the ever growing number of distribution methods for content without increasing operational cost to a point where operations are non-viable a MAM system must be employed. A MAM provides orchestration of all the processes needed to deliver content in an enriched and appropriate format for the multitude of platforms. Potuzak: It is key to doing it
efficiently. Once the workflow is defined, the workflow engine will automatically convert and put content on a second screen
by an operator or journalist clicking on a check box. Rosay: To adapt to multiple- channel distribution via platforms such as IPTV and mobile services, users must be able to handle multiple formats and a huge volume of files while performing a wide variety of processing tasks. The MAM system makes this possible. Shaw: Providing the ability to
effectively search and discover specific content makes MAM a fundamental part of content exploitation in second and multi-screen environments.
www.aveco.com www.avid.com www.bluelucymedia.com www.dalet.com www.fpdigital.com www.grassvalley.com www.netia.com www.orad.tv www.primestream.com www.snellgroup.com www.vizrt.com
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