systems, these are ultimately still closed systems, bound to a single proprietary system and a limited upgrade path. ToolsOnAir has embraced an Outside the Box philosophy, empowering users to create
a system based on reliable, ubiquitous Apple hardware and easily available off the shelf interfaces. A professional grade broadcast
facility, delivering playout automation, video server and
MTV’s European Music Awards broadcast implemented ToolsOnAir as part of a global multi-network broadcast
world class solutions
Award winning channel in a box
For fl exible, reliable, scalable solutions and exceptional customer support, take a closer look at the outstanding range of automation, channel in a box and content management solutions from Pebble Beach Systems.
realtime graphics, can be built and brought online in a single day, and easily maintained by local technical personnel. In today’s competitive market, this dramatically reduces the cost per channel for installation and maintenance. Multi-camera ingest is also no longer bound by a black box system. High-profile events like MTV’s European Music Awards rely on ToolsOnAir’s just:in to manage multi-camera ingest, providing an international team of broadcasters with multiple simultaneous feeds throughout the massive event. And just:in is equally indispensible for high-pressure production environments like Action Sports Productions of Huntington Beach, California, using a portable ToolsOnAir solution to broadcast extreme sporting events where there are no second chances to get a shot.
Socialising on air Social media is an ever-present influence in today’s broadcast world, and computer-based systems are a natural fit for integrating social media into broadcast. ToolsOnAir’s social media implementation tool, just:social, enables broadcasters like Europe’s Puls4, a division of ProSiebenSat.1 Group, to easily integrate realtime social media communications into their live broadcast. Central to the format is a
Integrated channel technology
new high-tech studio setup that includes The Bar, a meeting point for the social media community, moderated by sport scientist Kristina Inhof. It is here that traditional broadcast and realtime interactive communication meet. The station’s website, Sport.puls4.com, hosts a live stream of the station’s broadcast, and fans are invited to participate via Facebook. Using the just:social Social Media Plug-in, the on-air personalities can monitor and respond to their audience immediately using an intuitive iPad just:social app. In today’s fast-moving world,
Moore’s Law has made obsolescence a fact of life. Basing a broadcast facility on a proprietary Channel in a Box format is an investment that no longer makes sense. A software- based solution enables manufacturers to more quickly respond to customer needs and requests, and guarantees an upgrade path for users. We at ToolsOnAir believe it’s time for a Channel outside the Box.