Out and About
Christmas Inspiration John Lewis, Oxford Street London, UK
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An Insight into Inspirations
We’ve been really lucky to get a sneaky peek at the design inspiration that John Lewis have used to create their Christmas merchandising scheme this year.
It’s always really beautiful to see the Christmas windows that are put up around the world at this time of year, and we are really happy to have put together an excellent feature on some of the wonderful schemes that have popped up for 2012. Often teams work for the entire year on making sure that their windows will meet customer expectations, and we’ve been lucky enough to get an inside look at how one of Britain’s bestloved stores, John Lewis, went about putting together their Christmas inspiration this year. Katherine Owen, Visual Merchandise
Manager at John Lewis Oxford Street explains: “Christmas is such an exciting time for us – we really get to exercise our creativity and inspire our customers. Our designers work a year in advance, meaning we’re already thinking about next year when this year’s windows are installed!” The process is not an easy one, and the
John Lewis team work tirelessly to put together some inspirational Christmas ideas that warm the heart and get customers into the Christmas spirit. Themes such as soft fabric textures, glowing candlelight and frost provided a great source of inspiration for this year, which was then reflected throughout the store. In a bid to be more ecofriendly, the team also organises for aspects of previous installations to be
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reused and recycled where possible to help make the 2012 schemes come to life. “The designers then work with our
Buying teams to make sure our windows reflect the current trends,” continues Owen. “This is where themes such as fake fur or natural materials really come out and we use mood boards to help us deliver the vision”. These beautiful mood boards offer a look into how the Visual Merchandising and Buying teams at John Lewis come together to turn ideas into threedimensional realities. “At John Lewis, we want to make sure
our customers can look into our windows at Christmas and have the ability to recreate the looks they see in their homes – it’s about making Christmas accessible and fun for everybody”. It’s exciting to think that as we get the
opportunity to take a look at the amazing window installations, the team at John Lewis will already be at the drawing board gathering inspiration for next year’s designs!
Contact
John Lewis T: +44 (0) 845 604 9049
www.johnlewis.com
www.a1retailmagazine.com
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