DECEMBER 2012
industry 4-6 News
CONTENTS First Words features
Twitter Trade Talk
9 MARKET MOVER Gocycle
20 COVER STORY Skechers
8 ISPO ISPO Munich latest news buying 11 Product round-up
SGB’s round-up of products recently released to the trade
COMPETITION P.24 WINMAU
29 REVIEWS The latest sporting goods released onto the market
34 CHECKOUT FINISH Chris Coleman 38 ARKWRIGHTThe Independent Voice
Twitter- the great bastion of free speech or pretentious waffl e for troublemakers?
I have to confess that I have been a bit of a Twitter ‘addict’ in the
past. Whiling away a few minutes by reading Joey Barton’s hilarious attempts at being the next Friedrich Nietzsche is almost as enjoyable as listening to his French Scouse accent.
All too oſt en however, society’s lust for the ‘cult of the celebrity’ is depressingly familiar. I might be a bit of a maverick in this day and age but to be honest, I don’t really want to know that Rio Ferdinand is currently taking a dump or that Cheryl Cole has the best fans in the world.
I think the most worrying thing of all is that the site allows individuals to get a little brave. The racist abuse of Stan Collymore was disgraceful but Twitter also allows for unsubstantiated claims to be made. Only last week, my club Charlton Athletic were embroiled in ‘Twittergate’ controversy aſt er Emmanuel Frimpong and Danny Haynes accused Millwall fans of racist abuse. Their accusations were later retracted.
12 Team Talk
The latest teamwear products available for 2013
16 Football
Showcase 2013 A preview of the
latest football products on off er for 2013
selling
26 On the Road Lee Crocker
31 Darts Trade Review 2012
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This doesn’t sit well with me at all. Whilst Millwall fans may or may not have chanted racist abuse, this is not the issue here. The correct procedure would have been to report the allegations through the offi cial channels but now, as with many allegations that we have seen posted on Twitter, damaging claims are made without thought on the consequences. If we are not careful we will have the ‘boy who cried wolf’ scenario in many instances.
Twitter is an excellent news resource and has certainly changed the dynamics of journalism forever; we just need to see some responsibility from those that people are keen to aspire to. Some food for thought at least!
Speaking of food, see you in January where this column will no doubt touch upon the inevitable renewal of the gym membership! Merry Christmas to you all and a prosperous New Year.
Be Lucky. Alex Fordham, EDITOR
SGB-SPORTS.COM | 03
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