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Product round-up


of products recently


round-up SGB’s


released to the trade


fi rstlook Placebo or Practical?


MAGNETIC THERAPY is complementary, non-invasive and 100% natural and the Biofl ow Sport and Biofl ow Sport Twin wristbands are the latest in a line of product innovations from the magnetic therapy company, designed specifi cally for the sports market. The new Biofl ow Sport Twin has


been designed with a double silicone strap for greater freedom of movement and features dual magnet technology, with a patented Biofl ow Central Reverse Polarity (CRP) magnet module and an additional relay magnet embedded in the strap. This powerful combination is designed to pull the magnetic fi eld deep into the wrist for maximum eff ect. Biofl ow has a host of ambassadors


that includes cyclist Geraint Thomas, golfer Lee Westwood and a host of


other golfers including Paul Lawrie, John Daly, Thomas Aiken, Simon Dyson, Chris Wood, David Horsey and Christina Kim, Curler Eve Muirhead as well as cricketer Craig Kieswetter, eventer Harry Meade and snooker players Stephen Hendry and Ali Carter.


The UK’s trendiest new cycling brand?


PRIMAL, founded in 1992, has emerged as one of the foremost designers and manufacturers of cycling apparel for teams, clubs and events in America. Aſt er success in America, Primal has brought its line to Europe. Their mission is to provide quality cycling apparel while fostering the growth of


cycling through competition, community and advocacy.


Primal’s jerseys are the performance standard with advanced design, fabric and fi t. They are designed to wick or disperse moisture from the surface of the skin causing it to evaporate, lowering the overall body temperature. This moisture management makes the garment more comfortable, whilst simultaneously allowing the body to perform better. Each jersey has 3 rear pockets, ergonomic panels and is made of SpeedPro fabric.


Primal has also created a range of shorts and bibs


which utilise premium Italian chamois from TMF and elite fabrics to create a technically advanced collection of shorts.


Catch Freestyle – Would it be crazy to miss out?


FLICX UK has announced that the Crazy Catch is now in stock and available for despatch to their retail network throughout the UK. The Freestyle is the fi rst hand held rebound net from Crazy Catch and is a fantastic sports coaching aid for various markets including Football, Cricket, Netball, Hockey and Rugby. The Crazy Catch


Freestyle is the latest training aid from Crazy Catch whose products have a number of diff erent benefi ts for athletes of all ages and


abilities including skill development, speed and agility training, injury rehabilitation and vision performance training. The new development combines the rebound properties of the other Crazy Catch models in a smaller, more portable handheld design which allows coaches to control the pace and direction of any feed. Speaking about the


new product, managing director Richard Beghin commented: “We are really excited about the new Crazy Catch


Freestyle which will undoubtedly be a great training aid for all sports clubs as well as schools and for the home market. The handheld is a great addition to the hugely popular Crazy Catch range and the quality of the product makes it such great fun to use as well as improving your performance and core skills in a wide range of sports. The Freestyle is only going to strengthen the Crazy Catch brand and its position as the leading and ultimate rebound net”.


Orthopaedic technology meets contemporary design in Sole’s new footwear range


CANADIAN COMPANY SOLE is launching a new line of fashion shoes in the UK. The shoes are designed to bring all the comfort, support and orthopaedic benefi ts of Sole’s custom mouldable footbeds and recovery footwear to fashionable styles for everyday wear. “At the most basic level, we wanted to


bring our own brand of helping people, through their feet, to as many people as possible, regardless of the season,” says Rob Nathan, product director at SOLE. “With the men’s line we wanted to


combine classic lines with some diff erent materials, thus the Repel. With the women’s line we wanted simplicity, classic lines, and nice leathers.” The orthopaedic shape of all Sole’s


footbeds produce a custom fi t that moulds to your individual foot shape. There is adjustable arch support, deep heel cup and metatarsal pad, all helping to position feet in the optimum position and relieve unnecessary strain on the muscles. They can prevent common foot injuries such as plantar fasciitis.


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