NEW GTLDS
While the new gTLD programme continues apace, the outcome of many things is still uncertain, as Jonathan Cohen explains.
T e Internet and business communities have been heavily involved in the process at ICANN, which is expected to lead to the introduction of a very large number of new generic top-level domains (gTLDs), starting in 2013.
Various intellectual property associations, in particular the International Trademark Association (INTA), IP lawyers, and many large famous brand companies have been attending ICANN meetings or following them closely for the past few years. T ese groups make comments to the ICANN board of directors themselves or through ICANN constituencies to express their wishes and concerns relating to the addition of so many new gTLDs (such as .shop, .art, .sucks, etc).
T e money at stake is considerable. Hundreds of millions of dollars have been paid to ICANN by persons representing almost 2,000 applications for new TLDs. T ere are many TLDs for which multiple applicants have paid the fee. In these cases the parties are encouraged to fi nd a solution themselves as to which of the applicants should have the TLD. If the applicants cannot come to an amicable agreement, the next step is for the string (the gTLD) to go to auction, with the highest bidder being awarded the TLD in question.
It is amazing to watch and/or listen to the strategies for being successful in this incredible gTLD poker game.
www.worldipreview.com Trademarks Brands and the Internet Volume 1, Issue 4 47
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