CONTENTS 6 TB&I news
12 A refreshing change: when big brands rebrand eBay is one of the most-recognisable online brands in the world. So why, after 17 years in business, did it decide to change its logo? TB&I finds out.
16 Approaching the finish line: ICANN TB&I spoke to ICANN chief operating officer Akram Atallah about the timeline for new gTLDs and what still needs to be done.
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20 Under pressure from all sides As one of the largest and most-recognisable broadcasters in the world, the BBC is used to dealing with threats to its intellectual property. And as Diane Hamer, a trademark attorney at the corporation, tells TB&I, those threats are on the increase.
24 If it ain’t broke …
The UDRP has functioned efficiently in a changing DNS landscape for more than a decade, and WIPO will most likely want to keep it that way even as its workload increases. TB&I reports.
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28 Who are you? Developing an online identity Scott Schnell of Verisign gives TB&I an insight into how businesses can best use the Internet as a resource to develop their bottom lines.
32 Start spreading the news
When using newsletters in email marketing, companies need to know what works legally and what doesn’t, as Bettina Krause explains.
34 The hills are alive—with the sound of (illegally 32 4
downloaded) music With Christmas on the horizon, online retailers are expecting a bonanza, but so too are counterfeiters. Stuart Fuller looks at how you can avoid falling victim.
Trademarks Brands and the Internet Volume 1, Issue 4
www.worldipreview.com
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