live news and sport feature
highlights on the go, which speeds up the production process significantly. When the final whistle blows, highlights packages are already prepared and ready for distribution on various platforms.
At the end of each day, games, clips and edits recorded on the NEXIO AMP servers are stored and archived on an Isilon near-line disc storage system. The archived content, which contains metadata, is easily retrievable.
Mobile TV strikes a chord with Italian fans
The end result has met and exceeded the expectations of the customer on several different levels. Within a short period of the system’s commercial launch it has proved popular with soccer fans across the country. As well as Serie A clubs, this service is proving popular amongst supporters of many of the country’s smaller football clubs. “We went to Harris with a business requirement - create an overall archive of Italian football league matches which could serve Infront’s multi- faceted needs in terms of live, near live and delayed audio-visual material customer feeds,” commented Claudio Cavallotti, director, production and technical facilities at Infront Italy. “The Harris workflow made this project possible. Invenio DAM is managing the content from our Infront digital archive, based on a large Isilon cluster. It is an elegant and powerful media management tool that supports the exploitation of our valuable archive.” Infront Sports & Media handles the media and marketing rights for many large, international sports events and federations, and also provides sports services such as advertising solutions and sponsorship implementation. It
manages the host broadcast production for a range of summer and winter sports worldwide. The Harris Invenio and NEXIO AMP architecture is so successful that the company has started to extend its reach beyond Italian league football to include sports such as skiing and superbikes. The distribution of media content, in particular to mobile devices, is a valuable pillar in the commercialisation of sports events. At Harris, we believe that this application is an early example of a growing application set in the new media age.
Working closely with Infront Italy we have created a powerful new digital media asset workflow that links sports stadiums with a network of millions of fixed and mobile devices providing rich content that service providers value highly. Invenio and NEXIO AMP are technologies that are firmly rooted in the broadcast domain, but here we are demonstrating their power and versatility to evolve into new multi- platform business models.
Without doubt, over the coming years we will see a proliferation of these new ‘anycast’ models (anywhere, anytime, anyhow).
Walking around the halls at IBC this September, you could see a wide range of equipment manufacturers that were claiming to offer OTT and multi-screen distribution platforms. However when you look closer, there are very few that can claim to be providing real-life solutions for customers - especially solutions that provide the means for rights holders to develop new markets and new revenue streams from their core content.
Without doubt, over the coming years we will see a proliferation of these new ‘anycast’ models (anywhere, anytime, anyhow). Working with Infront Sports & Media we have demonstrated that this is possible today. Infront are pioneers in their field and we have demonstrated that the integrated workflows that we have generated and continue to evolve can help these pioneers fulfil their visions. As the saying goes - we live in interesting times: make sure that you watch this space.
Invenio digital asset management - from entry to enterprise level
Harris digital asset management systems provide media organisations with a centralised solution for managing digital media files and their underlying metadata. It enables users to ingest, edit, catalogue, store, retrieve, move and distribute digital assets within the unique workflow that best suits each individual organisation. By freeing up these tasks, broadcasters and content owners gain the upper hand in managing the complete lifecycle of their media content - inside and outside of their company. Invenio is a suite of software solutions that can take broadcasters from ingest all the way to complete digital asset management - ensuring today’s investment fits an operation’s needs now and into the future. Providing a total media asset platform, Invenio empowers creators and owners to manage the entire content life cycle, from ingest to cataloguing, storage and retrieval to support today’s multiple platform distribution. With its modular design, Invenio lets users build a system from the bottom up, enabling them to meet current requirements and then continually upgrade to the next level as the operation’s needs change.
www.ibeweb.com l november/december 2012 l ibe l 31
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