live news and sport feature
Proof of the pudding: Hitachi cameras impress in Cincinnati
We were sufficiently confident of the capabilities of the Hitachi cameras that as soon as we had taken delivery of them we placed them directly within our rental and projects camera fleet. The same month we used the cameras to equip the team that televised the ATP World Tour tennis event in Cincinnati, USA.
In total, we took all 22 of our HD-SK 1200 cameras and two Supermotion SK-HD 1500 slo-mo cameras. These were the only cameras that we took with us on this important live sporting event, but there was no element of risk associated with this decision. We discovered again what we already knew - both camera models performed outstandingly in this demanding production environment. In a wide range of different lighting conditions in Cincinnati we enjoyed excellent picture quality and were impressed by the cameras signal to noise performance. Another factor that impressed us was the professional way in which Hitachi supported us throughout this event. It is reassuring to find a company that understands the importance of after- sales support and is happy to provide technical support staff on the ground at major events.
We were delighted with the performance of the cameras and as a result they will become a regular feature on the ATP World Tour Masters 1000 tournaments. They were used at the ATP World Tour year-end finale - the Barclays ATP World Tour Finals at the O2 Arena in London earlier this month. Also, we have decided to use these cameras to televise the Australian Open Tennis Championship in Melbourne this January.
Forging relationships to promote new camera technology
We are impressed with Hitachi - both in terms of its camera products and as a company with a clear vision of where it wants to go in the international broadcast market. As well as our rental, project solutions and systems integration business, we have developed a major international equipment sales business and we see considerable potential to help in Hitachi’s sales and marketing campaign. This is why at IBC we announced a strategic sales and marketing agreement with Hitachi. Under the conditions of the agreement, Gearhouse Broadcast will enhance Hitachi customers’ pre- and post-sales experience by making available our market-leading engineering facilities and offering an extensive rental inventory of Hitachi camera systems. We believe that through this partnership, the two companies will
Hitachi’s pedigree in the broadcast camera market is outstanding and in developing its new family of HD and 3G systems cameras it has demonstrated that it has lost none of its skills and experience.
improve the quality of ownership and enhance the perception of the Hitachi brand within the international broadcast market.
Hitachi’s pedigree in the broadcast camera market is outstanding and in developing its new family of HD and 3G systems cameras it has demonstrated that it has lost none of its skills and experience. The new Hitachi cameras are well engineered, robust and reliable. Our relationship with Hitachi is both practical and strategic. The facilities and services that we provide at Gearhouse Broadcast offer the level of support that Hitachi broadcast customers, and indeed all broadcast camera users, expect and demand.
We’ve been using the Hitachi cameras in our rental fleet and on numerous major sports projects for some time and we are tremendously impressed by their build quality and technical sophistication. We predict a great deal of interest in the coming months and years.
The Hitachi SK-HD 1200 broadcast system camera
The SK-HD1200 camera provides superior performance delivering sharper and cleaner HD images thanks to its 14bit A/D converters and Hitachi’s implementation of the latest digital processing technology. Like the other cameras in the SK-HD range, the SK-HD1200 provides high sensitivity and a horizontal resolution performance of 1100 TV lines - delivering exceptional picture quality with low noise and ultra low vertical smear.
The SK-HD family represent versatile dockable HD TV cameras, which enable multiple configurations thanks to their fibre optic, digital triax cable and wireless transmission adapters. The SK-HD range offers the choice of native 1080i or 720p CCD options as well as the new multi format 1080p SK-HD1200. It also features a solid state HDTV recorder option utilising the Panasonic P2 format and a large lens studio adapter. For ease of set up and operation, the SK-HD1200 camera is complemented by a range of accessories including a full studio adapter which enables the use of both hanger type and bayonet type lenses without removing the camera from the adapter, an intuitive camera control unit and a digital triax system. Also, a new remote control unit has all the commonly used functions of the camera as well as touch screen panel operation.
www.ibeweb.com l november/december 2012 l ibe l 23
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