iabm
annual conference
Aptly named ‘Adapt or Die’, the IABM Annual Conference will address the fundamental changes influencing the development of the broadcast and media supply landscape. As it becomes clear that financial austerity is something we will have to live with for several years to come, users of broadcast and media technology are being driven to change. This change, in turn, has a direct influence on which solutions will generate revenue for suppliers and which will not. The IABM conference will explore business approaches that can help suppliers to restore or maintain profitability through innovation from within. John Ive, IABM director of business development and technology, reports.
he broadcast and media industry currently exhibits a fragile optimism. Change represents opportunity but raises many questions, heightened by the lack of precedent as we move forward into uncharted territory.
IABM Annual Conference T
The IABM has extensive data on the business performance of companies making up the sector, and a review of the industry’s current status is always a fitting starting point for the conference. This year, as before, the business review will be delivered by IABM director general Peter White. He will explain how the current $24 billion industry will evolve and grow for those ready to accept the challenge to adapt. Moving on, the conference will uncover the dynamics influencing company strategy with keynote presentations from Grass Valley president and CEO Alain Andreoli and the investment banker’s perspective from Joshua J. Stinehour, senior vice president of Silverwood Partners, a major player in venture capital and in mergers and acquisition activities. Throughout the conference, panel sessions explore the issues raised as senior executives give their perspective based upon personal experience. Most important for any company developing a business strategy is an understanding of the industry drivers. With the rate of change increasing and with consumers having greater
John Ive, IABM director of business development and technology.
“The broadcast and media industry currently exhibits a fragile optimism. Change represents opportunity but raises many questions,
heightened by the lack of precedent as we move forward into uncharted territory.”
influence on business models, it is fitting that the conference will reflect both aspects, analysing user behaviour in a fascinating session - ‘The voice of the customer’. Several prominent end users and broadcasters have been invited to present their views and expectations to the assembled supply community. It is clear, with the drive towards more efficient workflows and the need for a fast return on investment, that more of the same will not be good enough. One of the best ways to understand
the changing dynamics of the industry and how this influences business strategy is to examine examples and case studies representing success. Janne Morstøl, chief operating officer of T-VIPS, will take delegates through one such case study of a company enjoying rapid growth but also restructuring to maintain the momentum going forward. As the conference progresses, it will
examine different aspects of change, including the need for continuing personnel and company development. A session titled ‘Skills, training and recruitment: investing in the future’ will address these issues by asking: ‘Is this our guilty secret? Are we investing in success or failure?’ As the industry changes, we need to bring the existing staff up to date while attracting more high-calibre individuals. With a view to encouraging the next generation of media professionals, the
10 l ibe l november/december 2012 l
www.ibeweb.com
exploring the future of the broadcast and media supply industry
‘Generation gap’ panel session places a group of recent graduates and new entrants under the spotlight and explores their career aspirations, in addition to how broadcast and media figures in their home life. Finally, one of the toughest
challenges for many executives is the trend away from high-value, low- volume products to commodity hardware, plus increased value in software and services, usually attributed to growth of IT-based solutions. A panel of industry experts leading the charge in IT-based solutions will share their views on the impact this represents, now and in the coming years. In the session ‘Will IT displace traditional suppliers?’ the entire conference will debate the long-term influence these changes will have, recognising that some aspects of live broadcasting still require specialist infrastructure, so far not available as pure IT solutions. Over the past five years, the IABM Annual Conference has established itself as unique in clarifying the business and technology challenges that drive change and in identifying strategies for taking advantage of the opportunities this change represents. The conference will be held on 29 and 30 November in Windsor, UK - a convenient location for travel both from Heathrow airport and London. More information and registration information can be found at:
www.theiabm.org/conference.
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