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DIY & Screwdrivers & Pliers


Giving good advice to the DIY enthusiast The phrase ‘Do it yourself” shortened to DIY, came into common usage in the 1950s in relation to home improvements that people might like to choose to do without the help of professionals. It is a popular pastime in the UK especially in difficult economic times when finances may be limited. The range of tools and equipment on offer to the DIY enthusiast is vast. It is important for retailers to not only offer customers good quality products but also have knowledge of these products to give good advice to these customers. DIY can be dangerous and it is important not to cut corners to sacrifice safety. Manufacturers offer modern products with excellent safety features and the retailer can help to steer the customer in the right direction to choose the right tool for the job. The DIY market place is continually providing good quality tools and equipment and introducing new ideas to the consumer. It is fast moving and always changing. As well as reading about new products in the pages of this magazine, the


Totally 2013 Show which covers DIY, Tools and Security will be at the Ricoh Arena in February, and is a chance for retailers to view the latest products from leading manufacturers and suppliers. Visit www.toolbusiness.co.uk for links to information about this highlight in the Trade Show calendar and to access information about the many products for the DIY enthusiast as well as the professional builder.


Quality And Ergonomics


In The Palm Of Your Hand Winner of the much coveted iF design award for their outstanding design quality, Wiha pliers by Hyde combine functionality, comfort and innovation to make them an essential piece of kit for any workman’s tool bag. Built to last and designed to ensure


a comfortable, firm grip every time, no job is too big or too small for Wiha pliers, which are available in several different versions to guarantee quality and precision on all types of work. Wiha’s combination and high


leverage pliers now feature the company’s revolutionary Opti-grip, a newly designed gripping surface that ensures a firm hold with triple-point support to protect the workpiece from twisting or slipping. Highly effective for all types of gripping, bending and cutting, Opti-Grip pliers guarantee an optimum grip even with a large jaw opening, whilst requiring significantly less force and thereby reducing hand fatigue, particularly when they are being used for prolonged lengths of time. Behind the award-winning design


of Wiha pliers lie a whole raft of features that ensure they do much more than simply look the part. Alongside Opti-Grip, Wiha Professional pliers, which are available in models to suit all types of job including combination and diagonal cutters , also feature the manufacturer’s innovative DynamicJoint, ensuring precise cutting with up to 40% less force required. Made from high quality chrome-plated steel, the pliers head is also extremely robust and durable, while the tool’s ergonomic design ensures maximum comfort and flexibility for the user.


Reply No. 26 20 ToolBUSINESS+HIRE


PlastiKote’s Investment Pays


Dividends PlastiKote, the market leading spray paint brand of the Valspar Corporation, has spent the last year investing in the brand, focusing on exciting consumers and providing new sales opportunities for its retailers. At the beginning of the year they launched Twist & Spray, a revolutionary new


spray paint that has won awards both here in the UK and in America. New packaging, advanced formulation and a new can design incorporating Easy Spray Technology has made Twist & Spray the finest spray paint in the market. Spray painting is now easier, faster and provides the best-ever finish. PlastiKote has continued to focus on the small project DIY market, creating


inspirational projects and making the brand relevant to the needs of the decorative and trade consumer. To support the retailer and excite consumers a powerful online marketing and PR campaign was implemented. PlastiKote launched on Flickr, Facebook, Twitter and YouTube - consumers, retailers and journalists can now easily access more than 475 pictures and 200 project ideas, find out how to use PlastiKote spray paint and interact with the brand on a daily basis. Traditional PR coverage has gone from strength to strength and in the last year


over 132 million consumers read about PlastiKote spray paint in national home interest magazines and national newspapers. In the current economic climate, consumers are keen to find ways of improving


their home with minimal outlay. Spray paint is perfect for recycling a range of objects around the home from decorative items such as mirrors and ornaments to more practical items such as chairs, radiators and kitchen appliances. Consumers really appreciate the benefit of spray over brush and the perfect, professional finish that spray paint gives.


Reply No. 7 www.toolbusiness.co.uk


Vitrex Power Pro 650 Tile Cutter New from QEP, the world’s leading supplier of tiling & flooring installation equipment – Vitrex Power Pro 650 Electric Tile Cutter. The new Vitrex 650W Wet Saw is a small, but remarkably powerful tile cutter.


Ideally suited for the ‘small-job’ contractor or serious DIY enthusiast, it is capable of cutting any tile substrate from ceramic to stone to porcelain. Whilst offering many of the same features found in larger electric tile cutters,


the Vitrex 650W Wet Saw is perfect for those small work spaces like bathrooms and kitchens. • 180mm diamond blade with continuous rim for extra clean cut • Double extension table for larger format tiles • Cuts tiles up to 30mm thick • 22.5° & 45° mitre cuts for perfect corners • Durable steel table & frame have rubber foot pads for stability • Integral measuring guide and quick release rip guide for perfect straight cuts • Quick release splash guard for plunge cuts The Vitrex 650W Wet Saw is completely self-contained & requires no pumps


or hoses. The diamond blade is cooled as it passes through the internal water reservoir during operation & the advanced ‘no-mess’ water containment system reduces reservoir fill-ups & keeps the work area drier by reducing splash.


Reply No. 2


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