convene PUBLISHER Deborah Sexton, (312) 423-7210

CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247 Convene Editorial Staff

EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org

EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org SENIOR EDITOR Barbara Palmer, bpalmer@pcma.org

ASSISTANT EDITOR Sarah Beauchamp, sbeauchamp@pcma.org ASSISTANT EDITOR Katie Kervin, kkervin@pcma.org

ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Vasundhara Pachisia

CONTRIBUTING EDITORS Molly Brennan; Jennifer N. Dienst Convene Advertising

DIRECTOR, PARTNER RELATIONS & ADVERTISING Mona Simon, (312) 423-7244, msimon@pcma.org ACCOUNT EXECUTIVES

Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT, WA) Phone (312) 636-9254; Email wkrizmanic@pcma.org

Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;

Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org

Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1 Phone (312) 423-7277; Fax (905) 509-6810; Email apereira@pcma.org

Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033 W. Taylor Street, Suite 1E, Chicago, IL 60607; Phone (312) 636-0636; Fax (312) 896-7397; Email msarmiento@pcma.org

Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org

MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236

PCMA Oficers

CHAIRMAN OF THE BOARD Kent E. Allaway, CEM, CMP, Produce Marketing Association CHAIR-ELECT Johnnie C. White, CMP, Cardiovascular Research Foundation

SECRETARY-TREASURER Christopher J. Wehking, CMP, American Society of Anesthesiologists IMMEDIATE PAST CHAIR Susan R. Katz, True Value Company

PCMA Directors Martin D. Balogh, American Bar Association

Willie L. Benjamin II, International Reading Association Laurie Fitzgerald, CMP, Allstate Insurance Company

Ben Goedegebuure, Scottish Exhibition + Conference Centre Richard B. Green, Marriott International

Mary Pat Heftman, National Restaurant Association

Wanda M. Johnson, CMP, CAE, The Endocrine Society Christine Klein, CMP, Institute of Food Technologists Raymond J. Kopcinski, CMP, Million Dollar Round Table

Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Gregory A. O’Dell, Events DC

Carrie Freeman Parsons, Freeman William F. Reed, CMP, Experient Inc.

James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre

The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.

6 PCMA CONVENE OCTOBER 2012

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