CONTENTS October 2012 Volume 29, Issue 10

COVER STORY 60

‘My line right now for us is, “The foyer is the new meeting room.” ’

73 83

Cover illustration by Yayoi Kusama Gleaming Lights of the Souls, 2008 Mixed-media installation 415 x 415 x 287.4 cm

Photograph courtesy of Liverpool Biennial 2 PCMA CONVENE OCTOBER 2012 PCMA.ORG

Breaking Convention

For meeting and exhibit space, flexibility no longer begins and ends with airwalls. Today, convention centers are rethinking how groups might utilize their every nook and cranny — and even how their facilities might be repurposed for entirely different audiences. Including the Olympics. Michelle Russell

Features CMP SERIES

Olympian Effort History was made in London this summer — and not just by star athletes like Gabby Douglas and Michael Phelps. The 2012 Olympic Games were the most sustainable Summer Olympics ever, setting a new bar for sustainable event management and inspiring a new international standard. Nancy Mann Jackson

PCMA CONVENING LEADERS PREVIEW

Morten T. Hansen On how planners should “fire bullets, then cannonballs” when innovating. Michelle Russell