CONTENTS October 2012 Volume 29, Issue 10 Departments

17 PLENARY Redrawing the gender map in Orlando. Pre Con: Southern Association of Colleges and Schools. Post Con: Specialty Advertising Association of California. Plus: site-selection stats; business owner Kathy Miller on learning inside and outside the classroom; Tammi Runzler, CASE, walks the talk for Haiti’s children; Convene On Site.

38 INNOVATIVE MEETINGS It Takes a Village Barbara Palmer

42 FORWARD THINKING Is Your Conference Marketing So Last Year? Dave Lutz, CMP

44 MEETING MANAGEMENT: SPONSORSHIP An App-titude for Revenue Barbara Palmer

46 WORKING SMARTER Understanding Wi-Fi Timothy J. LaFleur, CMP

48 GIVING BACK More Than Words Sarah Beauchamp

52 ONLINE Broadcast News Barbara Palmer and Katie Kervin

54 MEETING MANAGEMENT: MEDICAL Clean Break Christopher Durso

104 OTHER DUTIES AS ASSIGNED Business Exposure Janet Pickover, CMP

Special Sections

89 INCENTIVE MEETINGS

Destinations that will surpass your group’s expectations

90 Alberta 92 Calgary 94 Tulalip Resort Casino

96 Cancun 98 Palace Resorts Jennifer N. Dienst

PCMA PARTNERS Working together to create meetings education

100 Hawaii Convention Center FedEx Office

101 Visit Orlando Vancouver Convention Centre Katie Kervin

PCMA Convene (USPS 25438) is published 12 times per year. © Copyright 2012 by the Professional Convention Management Association. Postmaster: Send address changes to PCMA Convene, 35 East Wacker Drive, Suite 500, Chicago, IL 60601. PCMA Convene is the oficial magazine of the Professional Convention Management Association, an international nonprofit organization of meeting professionals. Members receive PCMA Convene as a membership benefit, paid by membership dues. Nonmembers may subscribe to PCMA Convene for $50 annually; international nonmembers for $99 annually. Periodicals postage paid in Chicago, IL, and at additional mailing ofices.

Contacting Convene and PCMA (pcma.org) SUBSCRIPTION CHANGES: online at pcma.org or call PCMA Convene subscriptions at (312) 423- 7246; email: convene@publicationpartners.com. FILE CHANGE OF ADDRESS with the US Postal Service online: moversguide.com. PCMA CONVENE ONLINE LIBRARY: pcma.org/resources/ Convene. REPRINT AND BACK ISSUE REQUESTS: Michelle Russell, email: mrussell@pcma.org, (312) 423-7275.

4 PCMA CONVENE OCTOBER 2012

ALSO IN THIS ISSUE 7 Comments 8 Behind the Scenes 10 To the Point 12 Planner’s Notebook 14 PCMA Today 102 Advertiser Index

Spokane’s great

outdoors, p. 19

PCMA.ORG