This page contains a Flash digital edition of a book.
CONTENTS 6 TB&I news


14 The block busters Despite several courts ordering ISPs to block access to sites suspected of promoting online piracy, it’s not hard for users to get around the barriers. TB&I asks, where to next for rights owners?


18 Clearing the way: trademark protection and new gTLDs As part of its new gTLD programme, ICANN has committed to establishing a Trademark Clearinghouse to help ensure intellectual property rights are protected in the domain system. TB&I talks to Jan Corstens and Vicky Folens of Deloitte about the details.


14


22 Online counterfeiting in China China is often named as the chief global culprit for the production and sale of counterfeit goods, and the pressure on retail websites and ISPs to monitor fraudsters is growing, as TB&I reports.


26 Staying one step ahead in the digital world The Internet has changed every facet of our lives, and brands must change with it, says Stuart Fuller.


26


30 The Pinterest love triangle Pinterest.com is the newest visual social networking website on the block, seen by some as the next Facebook. But, for many brand owners—particularly those in the fields of fashion, home décor, lifestyle and food—the network poses as many threats as it does opportunities. Helma van de Langenberg explains why it’s important to pin this website down.


32 Knowing your enemy: cybersquatting and new gTLDs With the arrival of new gTLDs, brands will have to be ever more watchful for online infringers, as Stéphanie Lacroix explains.


34 Fighting the good fight against online brand fraud Cyber attacks against your brand can be very damaging and costly to both your revenue and your reputation. Susan Prosser shows how you can resist, with the right tools.


30 4 Trademarks Brands and the Internet Volume 1, Issue 3 www.worldipreview.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56