CHINA FOCUS


China is often named as the chief global culprit for the production and sale of counterfeit goods, and the pressure on retail websites and ISPs to monitor fraudsters is growing, as TB&I reports.


With around 800 million product listings and 370 million users, Taobao is a gigantic online marketplace. Like a cross between eBay and Amazon, it is China’s leading consumer-to- consumer Internet market, allowing people to exchange goods at a fixed price or through auction. According to Alexa.com, it is the 14th most popular website in the world, nine places ahead of eBay.


Its commercial dominance in China may sound impressive, but not if you ask trademark owners. Tey say counterfeit goods are widely available on the site, as well as on its sister site Alibaba, a facilitator of business-to-business trading. Te US government, which publishes the annual Notorious Markets list, said in 2011 that although


www.worldipreview.com Trademarks Brands and the Internet Volume 1, Issue 3 23


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