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Out and About Applelec GAP Store London, UK


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Mind the


When GAP decided to refurbish their flagship store in Oxford Street, London, they decided to up the anti on their layout by getting some innovative decorative pieces from Applelec. The finished store features Applelec’s giant decorative letters and LED Light Sheet display lighting to help create a more exciting store atmosphere.


When the British weather is letting us down, there’s nothing like a bright shop display to remind us that it is still the summer. GAP has managed to drown out the drizzle with a vivacious and colourful window display and interior scheme to support the clothing ranges on display at the London flagship store. Applelec’s 8mm deep LED Light Sheet


provides plug-and-play illumination to product display stands that feature wood panels topped with glossy and glowing coloured acrylic, creating a great contrast in both colour and texture. Nicola Rees, GAP’s European VM Operations Manager, comments: “LED Light Sheet was chosen for the window scheme due to the consistency of solid light, thinness and versatility. The final result is vibrant and strong.” GAP also selected metre tall acrylic formed letters in bold shades of green, violet, orange and blue to add an extra sense of excitement to the store design. The coloured acrylic letters have been face-illuminated using white LEDs to match the pallets. The letters spell out G-A-P, and can be positioned individually around the store, which will be a valuable benefit as the store design changes and new promotions are introduced. Applelec are delighted by the success of their work with the retailer, as Ian Drinkwater, Applelec’s Managing Director,


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The LED Light Sheet from Applelec is involved in an incredible visual merchandising scheme for GAP.


G pa


explains: “GAP specified Applelec’s LED Light Sheet along with our large format illuminated acrylic letters, which have been extremely popular this year. Applelec’s large letters and LED Light Sheet have now been specified by a number of brands in a process that sees us regularly working with various retailers’ sign makers and shop-fitters on elements of design detailing.” Once the current display ends, the illuminated GAP letters will remain at the Oxford Street store, and will be used as props, whilst the LED Light Sheet units are set to be reused in future installations.


Contact


Applelec T: +44 (0)1274 774 477 www.ledlightsheet.co.uk


www.a1lightingmagazine.com


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