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SATE speakers
Presenters confirmed for the Paris conference programme at the time of writing were: Joe Rohde, Walt Disney Imagineering; Yves Pépin, show producer; Louis Allen, Adirondack Studios; Martin Arnaud, Les Petits Français; Manal Ataya, Sharjah government; Jean Christophe Canizares, ECA2; Chris Conte, Electrosonic; Andrea Dearden, Science Museum London; Wyatt De De Freitas, WET; Bart Dohmen, BRC Imagination Arts; Esther Franklin: Ray Hole, architect; Keith James, Jack Rouse Associates; Matthew Jessner, Franco Dragone; Berni Jo, Yeosu Expo 2012; Christian Lachel, BRC Imagination Arts; Michel Linet-Frion, Center Parcs; Jeanette Lomboy, Walt Disney Imagineering; Jan Maarten De Rad, Jora Vision; Alex McCuaig, MET Studio; Andrew McIntyre, Morris Hargreaves MacIntyre; Lesley Morisetti, Morisetti Associates; Frederic Nancel, Château de Chantilly; Audrey O’Connell, Natural History Museum; Arnaud Palu, MAF Entertainment; Sophie Poirier, MU-Events; Steve Rhys, Forrec; Djuan RIvers, Disneyland Paris; Steve Simons, Event Communications; Carmen Smith, Walt Disney Imagineering; Mark Snell, KidZania; Patrick Stalder, event producer; Koert Vermuelen, ACT Lighting; Teo Vernon; Bob Weis, Walt Disney Imagineering; George Wiktor, GW Group; Jean François Zurawik, La Fête des Lumières (Lyon).
SATE EXPECTATIONS
The Themed Entertainment Association (TEA) is bringing its Storytelling, Architecture, Technology and Experience (SATE) conference to Disneyland Paris next month and, with a stellar line-up of speakers confirmed, expectations are high
T
his will be the fourth edition of SATE following two big conferences in Orlando and a smaller European event last summer in Amsterdam.
With no American fixture planned in 2012, all eyes are on the French capital this September. TEA members will gather for the three-day event, which kicks off on Wednesday night, September 19, with a welcome reception and keynote address by SATE co-chairman and senior Disney Imagineer Joe Rohde. Joe will be presiding over the conference programme together with noted show producer and founder of ECA2, Yves Pépin. Chosen as the theme for the event is “Cultural
diversity in themed entertainment: obstacle or opportunity?”
Over 30 speakers are promised for the two-day seminar programme that will follow, split into four sectors and delivered in both French and English. Getting the ball rolling on Thursday morning will be a session on Assembling Multicultural Teams. But is hiring team members based on expertise and talent rather than geographical proximity the best way, especially when the internet and other contemporary business tools make distance working more easy? Cultural Representation/ Interpretation is an important consideration for attraction designers, and this will be the focus of Thursday afternoon’s proceedings. For example, is there a long-term future in TEA members exporting their knowledge to places such as China, Africa, the Middle East, South America and Eastern Europe? Four speakers will present their view, with a Q&A to follow. Also featured as part of
BERLIN, BABY!
With more than 300 exhibitors spread across five halls, this autumn’s Euro Attractions Show (EAS) in Berlin will be the biggest yet. Park World looks ahead to premier get-together for the theme park and attractions industry
A 22
fter a successful event last year in London, EAS is on a roll as it prepares to arrive in the German capital for three days of trade show exhibits, education and networking opportunities. You already know that the show floor will contain all the key ride manufacturers, suppliers and industry consultants, so we’ll take this opportunity to tell you instead about the conference programme, plus various events scheduled during the week and immediately after the event. Networking events include Tuesday night’s Opening Reception. Always a great party, the venue this time is the Palais am Funkturm next to the trade show halls. Later the same evening, the young professionals
this sector will be a case study from Joe Rohde, examining Disney’s efforts in creating Aulani, its ‘authentic’ destination resort in Hawaii. A philosophy of Deep Cultural Engagement will guide Friday morning’s seminars. Attractions around the world are tasked with broadening their audience, both geographically and demographically – including Kidzania, London Science Museum, Chateau de Chantilly and the UAE’s Sharjah Museums Authority, all of whom will contribute speakers. Rounding off the formal business of SATE 2012 will be an open wrap-up discussion centred on the ideas, trends and questions that have emerged from the previous sessions, and how those concepts can be taken forward into the future of the industry.
It goes without saying there will be extensive networking opportunities between the various conference session and in the evening back at the hotel – something that has always been an important part of the TEA’s activities. Just prepare yourself for the bar prices... Those wishing to stay on and see some French attractions are encouraged to sign-up for a weekend trip to Puy du Fou to see its exceptional live shows, and to Futuroscope, where TEA members will be ofered a behind-the-scenes tour of the park’s Arthur, L’Aventure 4D attraction. As an official media partner, Park World will be providing detailed coverage of SATE after the event, but try and get there in person if you can to stimulate your mind, pick up some new contacts …and have some fun!
SATE 2012 takes place at Disney’s Newport Bay Club Hotel, Disneyland Paris, from September 19 to 21. For the full conference programme, speaker list, registration details and a special hotel discount, visit
sate2012.blogspot.com
of the the industry (and a few not so young ones) will gather for a special reception. At the time of writing, there was no official party scheduled for Wednesday night.
The education sessions, most of which are free to EAS badge holders, kick off on Tuesday morning, October 9, with a High Tech Seminar where selected exhibitors will showcase their technological products and services prior to the opening of the trade show. Sessions on social media, pricing and yield management (airline-style ticketing), and emerging European markets such as Poland, Russia and Turkey will feature later in the day. On Wednesday morning, IAAPA chairman and Europa-Park (Germany) managing director Roland Mack will be joined for the Leadership Breakfast by the CEO of PortAventura in Spain, Fernando Aldecoa. The executives from two of the biggest parks in Europe will share their stories about the past, present and future of their operations. A separate ticket is required for this event, which starts at 0930. A session on safety, meanwhile, kicks off Wednesday’s seminars at 0900, followed by one on human resources. During lunch, attraction operators will learn how to extend their season through holiday events
AUGUST 2012
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