Grand Designs

C2-MTL was planned with the support of three levels of government and celebrity backers, while The 3% Conference resulted from a spur-of-the- moment announcement by someone with no event-planning experience. But both meetings — launched this year — cater to audiences with creative careers, and as such are committed to imaginatively designed programs.

By Michelle Russell PCMA.ORG AUGUST 2012 PCMA CONVENE 79

Lights! Camera! Conference! Filmmaker Francis Ford Coppola was a featured speaker at C2-MTL.