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Destination Videos
TORONTO youtube.com/seetorontonow “Tourism Toronto wanted to convey to our meeting-planner audience that Toronto is an unfolding city, always evolving, always inspiring with vibrant people, stunning venues, and infectious creative energy that together build an imaginative backdrop for their signa- ture event. If you think you’ve seen it all, let us surpass your expectations and surprise you over and over again. Sim- ply put: We’d love to have you!” — Tara Gordon, CMP, vice president of meeting and convention sales, Tourism Toronto
“The Tourism Toronto video does a terrific job of showcasing the city. It highlights the city’s cultural diversity, which is so unique to any other North American city. The video is truly repre- sentative of all that the city has to offer (sport, arts and culture, restaurants
— some within smaller communities within a large city, the waterfront, and more). All in all, colorful!” — Andréa Bright, CMP, conference and meeting planner for organizational learning and development, Ontario Nurses’ Association
‘A DAY IN THE LIFE: SAN FRANCISCO’ sanfrancisco.travel/San-Francisco- Video.html “It’s been said that ‘San Francisco isn’t a short story, but a classic that must be perused and consumed like a multiple- course meal, that will always be equal parts drama, adventure, history, and romance, and that must be returned to again and again to fully understand.’ With that backdrop, the challenge of creating a two- to three-minute video
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seemed initially daunting. ... It was important for the video to touch on the core ‘themes’ of San Francisco — our diverse neighborhoods, commitment to sustainability, welcoming LGBT travel, kaleidoscopic arts and culture scene, rich and ever-changing food and wine experience, as well as our festivals and yearly events. … Our strategy was to tell the story of a ‘Day in the Life’ of San Francisco, to let viewers know that no matter how familiar they are with the city, there’s always something new to see, do, taste, and explore. Meeting planners who have viewed the video have been captivated by it — the energy, the editing, the music — but most of all because it illustrates everything that’s magical about the city as a meeting des- tination. … The video was created to be an invaluable tool for meeting planners who either a) want to convince a C-level executive that San Francisco would be a great place to host a meeting, or b) want to get the attendees excited about their upcoming meeting. By all accounts,
meeting planners feel it will work extremely well to help them achieve those goals.” — John Reyes, CMP, executive vice
president and chief customer officer, San Francisco Travel Association
“We do shows in many different great cities all over the country. The San Francisco Travel video truly captures the city’s beauty, uniqueness, and overall appeal. Whether you travel to San Francisco frequently on business or you’ve never been, the video makes you want to go back again and again.” —Doug Miller, partner and president, Urban Expositions
‘ASAE GOES TO DALLAS’ convn.org/Dallas-ASAE “This video was shown at the ASAE Annual Meeting held in St. Louis in 2011 to promote Dallas for the August 2012 meeting. We wanted to do something different, so we asked four association professionals [who were