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CMP SERIES CERTIFICATION MADE POSSIBLE

Bed Tax and Spend

An occupancy tax — okay. But a tourism-promotion fee? A convention-center tax? An auditorium tax?

With more and more ‘special assessments’ showing up on your attendees’ hotel bills, it’s time to understand what they are, what they pay for —

and why CVBs can’t live without them. By Corrie Dosh

Illustrated by Ryan Snook J

amal Aaron Hageb, senior meeting manager for the Washington, D.C.–based American Bar Association (ABA), negotiated a $149 room rate for a December convention he is planning in San Juan, Puerto Rico. So how is it that when the convention concludes, attendees could end up pay- ing more than $179 a night? Blame it on taxes and fees piled on top of the agreed-upon rate, a practice that makes Hageb feel “nickel and dimed.” “[The hotel] hit me with all these hidden assessment fees,”

Hageb said. “If you don’t look at the fine print, you put your- self and your institution at risk for financial liability.” It’s not just occupancy and sales taxes that give industry

PCMA.ORG

professionals like Hageb a headache. The proliferation of “special assessments” — local bed taxes that range from 1 to 5 percent or more of the room charge — has some planners wondering why their attendees’ hotel bills are looking more and more like an itemized bill for digital cable. CVB executives have an answer: Special assessments,

they say, are a necessary evil to fund convention centers, websites, airport welcome booths, signage, and all the “free” services you expect when bringing a convention to a city.

“Some [special assessments] are called tourism-promotion fees, others are called a convention-center tax or audito- rium tax. Almost every city has them,” said Karen Staples,

AUGUST 2012 PCMA CONVENE 63

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