www.greenbuildermag.com 07.2012
10 Game-Changing Initiatives
17
Teaching Conservation 10
Every manufacturer wants to sell more product, right? Not necessarily. There is a small minority of companies that achieve their sustainability goals by asking customers to buy less. Patagonia’s Common Threads Initiative, for example, asks consumers to take a pledge to reduce consumption. For its part, the company sells second-hand items through eBay and on its website, and off ers a guide to taking care of Patagonia gear. Others fi nd alternative ways to encourage consumers to change their lifestyles. Kohler (faucet shown above) runs a website,
www.savewateramerica.com, which includes a range of conservation tips; the company also built a pilot house in celebration of Earth Day, demonstrating water-saving technology throughout a home, and has put out a PSA about water conservation. GE continually tests the market for green innovation, and runs a dense website,
www.ecoimagination.com, that off ers abundant energy-saving ideas for the future. Some are their own promotional initiatives. Others are more about getting the public on board with green lifestyle changes.
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