www.greenbuildermag.com 07.2012


10 Game-Changing Initiatives


Slow and


13 6 Steady


Some companies are now forgoing big profi ts in the interest of gradual growth that will help solidify the market for green technologies. Leviton, for example, does solar installations paired with fi nancing or leasing arrangements that allow homeowners to go solar without big initial investments. And slow, steady growth is also exemplifi ed by B Corporations, companies committed to practicing in socially and environmentally benefi cial ways. Namasté Solar, (right) for example, employs a top-to-bottom approach that includes utilizing a hybrid fl eet


of vehicles, LEED-certifi ed offi ces, and even organic cotton in company T-shirts. “We take environmental stewardship very seriously, and it is critically important to us that we continue to practice what we preach,” says Blake Jones, Namasté’s president


and CEO. Another B Corporation is IceStone, a countertop maker whose products are all certifi ed Cradle to Cradle gold level. The company, which is not yet profi table, also walks the talk by paying all of its employees a living wage.


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