www.greenbuildermag.com 07.2012


10 Game-Changing Initiatives 8 Habitat Awareness


Advocating for habitat and wildlife preservation, education and awareness might not immediately aff ect carbon emissions, but it’s a valid and vital conservation activity. Founded in 1995, the Disney Worldwide Conservation Fund supports wildlife study, habitat protection and education programs in critical ecosystems around the world; the initiative has awarded more than $18 million to projects in 111 countries. Forest product giant Weyerhaeuser (photo below) also aims to maintain habitats—or at least to preserve healthy forests. The fi rm maintains more than 700,000 acres for conservation, and its activities have been certifi ed by the Sustainable Forestry Initiative’s Certifi ed Sourcing Standard since 2010. The label ensures that forest productivity and biodiversity are maintained, protects soil and water, and sets rules for documenting products’ wood sources. Protecting animals directly counts, too. The German company Arnold Glas has developed Ornilux windows, which contain a faint patterned coating that birds can see, helping them to avoid destroying themselves by fl ying into clear glass.


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