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MCV talks to Chris Spearing, European general manager and UK managing director at PDP
Tell us about your company. Performance Designed Products are a US market leading accessories manufacturer. We design and manufacture video game accessories mostly under licences by Nintendo, Sony, Microsoft, Disney, Marvel, Energizer, and Hasbro. Also with software developers like Activision, Konami and Warner Bros. Last year we launched into mobile with Disney, Marvel and Blizzard products for Apple platforms. It’s taken off in big way.
What has been your biggest accomplishment so far this year?
Support your print advertising with an online presence
Taking PDP from being an unknown a year and a half ago to a serious player isn’tbad
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and dominate in the controller category. We are now also the UK market leader for third party video game controllers. This is with our our Afterglow and new Rock Candy brands.
What has been your biggest accomplishment to date? Without question having my first child and becoming a dad. Work wise, taking PDP from being mostly unknown a year and half ago to a serious player isn’t bad. It’s just the start though. Most people know me
PDP is the big dog for accessories in North America
from heading up Logitech and for taking market leader positions in multiple consumer electronic categories. I’m having fun building up to this again with PDP across Europe.
What do you hope to achieve this year? We are launching our exciting new Afterglow headsets. The retailer response has been incredible. They have already launched in the US and sales so far have been amazing. I’m looking forward to making a good marketshare impact here.
Do you have any exciting developments in the works? Any plans for expansion/new partnerships? Yes. Sorry but I’m under NDA but believe me, I’m itching to tell you when I can. Also to further increase on our European expansion, we’ll be opening another office in Europe as well as expanding in the UK. Our current growth has been amazing.
Tell us something no one knows about your company. Nicholas, our head of concept team designed the mountains in Disneyland.