The launch is done, but that’s really just the first step for Wii U. Michael French and James Batchelor quizzed key Nintendo UK execs about what is still to come
SICK OF U-based pun headlines in MCV? Well, get used to it. Although we’ve used 10 of the blighters on the cover and inside the magazine since the Wii U’s unveiling at E3 2011, last weekend’s launch appears to have been a strong showing.
And that means U are going to see more word-gags about this new console as Nintendo’s new platform beds in. See? But seriously. What is Nintendo doing post-launch to maintain momentum in the run-up to Christmas? We asked Shelly Pearce, James Honeywell and Andy Yates to find out. U should read on. (Sorry.)
THE POST-LAUNCH MARKETING PLAN
What can we expect from the marketing campaign now the console is out? Post-launch we will be focused on providing people with the opportunity to play and experience Wii U for themselves. We will be continuing our sampling campaign both in shopping centres and also with
We are aiming to create a video bank where people can see for themselves what people think about Wii U.
“ SHELLY PEARCE, UK MARKETING DIRECTOR 12 December 7th 2012
interactive units within retail. At these events we will be filming people’s reactions once they have played and uploading them to our
YouTube channel www.youtube.com/whatiswiiu. And in the future we will be encouraging people to share their own experiences on Wii U via this channel. We are aiming to create a huge video bank where people can see for themselves what people think about Wii U. We will also be continuing our TV campaign with more software focused TV ads and working with retail to ensure strong in-store and online presence.
There are no other major games releases on the calendar for the rest of the year once Wii U is out. What kind of opportunity does that present you? This peak season we have already seen some really strong titles launching across the industry and from November 30th onwards we will be really focused on getting as much Wii U stock into store to ensure everyone has a great Christmas.