RETAIL SURVEY 2012 DO YOU FEEL CONFIDENT ABOUT THE HEALTH OF YOUR BUSINESS MOVING INTO 2013? 75% Yes No 21% Don’t Know 4%
THE MOOD in the market was understandably bleak this year, but retailers are much more optimistic about the next 12 months. A whopping three quarters of the store managers we surveyed believed their business would thrive in 2013, driven by the promise of new consoles, growing momentum from Wii U, 3DS and Vita, and a promising line-up that includes BioShock Infinite and Grand Theft Auto V. However, some added the caveat that this positive attitude was not indicative of the overall state of the market. One manager told us: “I would say that in our business, yes [we’re confident], but in the industry as a whole, it’s 50/50.”
Sadly, more than 20 per cent of the participating retailers were far more pessimistic, with some commenting that they would be lucky to see the end of the year. Given the declines seen across the market this year, there’s no denying that the UK industry is still in for some tough times, but hopefully a packed Q1 release slate and the ongoing launch of Wii U will help distance 2013 from the trials of 2012.
IF YOU COULD HAVE ANYONE ELSE'S JOB IN THE INDUSTRY, WHOSE WOULD IT BE? STORES SURVEYED INCLUDED
SHIGERU MIYAMOTO
BOBBY KOTICK ERIC HIRSHBERG
TREVOR MOORE
KRISTIAN SEGERSTRALE BILL GATES
STEPHEN BOWYER
JOHN RICITIELLO PETER MOLYNEUX
OUR FINAL question always lends itself to some creative answers and this year certainly didn’t disappoint. Once again, frustrated and good- humoured store managers alike revealed aspirations to reach the upper echelons and more influential positions of the industry. The most popular answer was
EA’s John Riccitiello – eight per cent of retailers want to swap places with the FIFApublisher’s boss. Others opted for EA digital EVP Kristian Segerstrale. Conversely, many participants want to take over EA rival Activision and sit behind the desk of Bobby Kotick or “that bloke who’s
SHUHEI YOSHIDA GABE NEWELL
always presenting the Call of Duty presentations” (we later established they meant CEO Eric Hirshberg). One retailer even wanted to bring the publishing giant down from the inside: “I want to be the guy in charge of Call of Duty – then I’ll stop making them.”
There were also a number of managers that admire the work of Japanese industry icons such as Nintendo legend Shigeru Miyamoto, Metal Gearcreator Hideo Kojima, and Sony Worldwide Studios boss Shuhei Yoshida.
And we still have retailers who want to be former Microsoft chief Bill Gates – though perhaps that’s
HIDEO KOJIMA
MARTIN GIBBS
because billionaire Gates has technically retired.
Some wish to stay in retail, although they would rather have a more senior role, whether its games buyer or head of a chain like GAME CEO Martyn Gibbs, HMV chief Trevor Moore or Grainger Games boss Stephen Bowyer. As always, some long to be games testers and games developers, to have a hand in making the games that they enjoy and sell.
One flatterer even said they wanted to be an MCVStaff Writer. Great, you can do next year’s retail survey for us.
24/7 Games (Maidenhead) A 2 Z Gamez (Keighley) Asda (Reading) Awesome Games (Walthamstow) Backyard Games (Brechin) Blockbuster (Basingstoke, Bristol, Fallowfield, Manchester, Gloucester, Gosport, Gravesend, Letchworth, Loughborough, Maidstone, Reading) Chips Console Connections (Truro) Console Games Ltd (Birmingham) Eclipse Home Entertainment (Blackpool) Ego (Newtown) Excite Games (Guisborough) Extreme Gamez (Ashby) Fusion Games Exchange (Otley) GAME (Barry, Brighton, Cambridge, Enfield, Great Yarmouth, Harlow, Hereford, Huntingdon, Northampton, Peterborough, Portsmouth, Reading, Scunthorpe, Stevenage, Taunton) Game Dojo (Lyntham St. Annes) Game On (Saffron Walden) Game World (Hinckle) Game Xchange (Pontefract) Games N More Games XChange (Darlington) Gameseek GamesWorld4U Limited (London) Grainger Games GXE Web (Blackburn) Gynx Retail (Basingstoke) Heroes Hideout (Hull) HMV (Barnsley, Colchester, Croydon, High Wycombe, Teeside, Worchester) Home Connection (Glasgow) Insane Games (Chester, Wells) Mad 4 Gamez (London) MT Games (Weston Super Mare) Next Dimension (Arbroath) Play-Away Ltd (Folkestone)
Play.co.uk
Player One Games (Bourne) Seventh Heaven Computers (Wisbech) Stan’s Game Exchange (Falmouth) Tesco (Cheshunt) That Game Shop (Nottingham) Tomorrow’s World (Hove) Wayne’s Movies and Games (Callington)
STRATEGY REDEFINED 16 November 30th 2012
©2012 Trion Worlds, Inc. Trion, Trion Worlds, End of Nations, and their respective logos, are trademarks or registered trademarks of Trion Worlds, Inc. in the U.S. and other countries. Software platform logo (TM and ©) EMA 2006. All other trademarks and logos belong to their respective owners. All rights reserved.
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