THE GAMES INDUSTRY IN INDIA Territory Report: India
Described by analysts and local retailers as a land of opportunity, India has seen significant development in the last few years. James Batchelor finds out why the world should take this Asian market more seriously
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CHANGE is occurring in the Indian video games market.
Previously a niche market within Indian culture, gaming is now becoming higher profile.
Chris Stanton-Jones, Catapult
A few years ago, the past-time was largely the realm of PC owners and core gaming enthusiasts. But the recent evolution of the nation’s retail landscape and diversification of the market means that games are becoming more widely accepted as a major form of entertainment. The growing mall culture has facilitated the rise of specialist games retailers, which in turn has created opportunities for midnight launches and other events that raise awareness of the industry. It helps that India is one of the largest economies in the world – and, crucially, one that is still growing – and the nation’s high population means gaming has a potential audience of well over one billion people. However, there are still many economic hurdles to overcome,
December 7th 2012
INDIA: THE FACTS
[INDIA] Population: 1,210,193,422 Currency: Rupee GDP (Per Capita): $1,388 Capital City: New Delhi Languages: Hindi, English
KEY RETAILERS: Croma, Crossword, E Zone, Flipkart.com,
Game4U, Games The Shop, Jumbo, Landmark, Letsbuy.com, Nextworld.in, Origin Games, Planet M, Reliance Retail, Sony Worlds, Shivam
MAIN DISTRIBUTORS: Milestone Interactive, E-xpress Interactive, Worldwide CD ROMS