Feature Exhibitions
Technology. Launched in 2010 as the only national exhibition dedicated to sensors and the surrounding technol- ogy, the exhibition and seminar programme has gone from strength to strength since its creation. However, in response to demands from both visitors and the industry as a whole, the 2012 exhibition will offer even more to those visiting the event – which takes place centrally in the UK at Birmingham’s NEC.
Sensing new technology I
n difficult economic times, indus- trial exhibitions do not always fair particularly well. Going against the odds, however, is Sensing
A wider range of products on show will ensure Sensing Technology is a must-visit event
For a start, the exhibition has been opened up to companies offering more than just sensors this year – other types of instrumentation can now be exhibited, including test and measure- ment solutions, calibrators, analysis and metering products, microscopes and so on. This will not only ensure much more for you – the visitor – to see, but will ensure a wider variety of exhibitors will be able to take part this year. This will therefore inject more enthusiasm into the show, and refresh it for its third year at the NEC. Visitors will also have the chance to see a variety of solutions for their entire application requirements, and get the chance to speak to more engineers. “Sometimes the basic requirements of the electronics, food, medical and pharmaceutical industries can be remarkably similar, even if they end up being packaged slightly differently. The need for commercially competitive, quality, long-life product solutions crosses many industry boundaries, and I believe Sensing Technology 2012 can bring many of them together all in one place,” explained Andy Mangell, managing director of Bronkhorst, which is exhibiting again this year. Over the years the organisers of Sensing Technology have discovered that visitors attend the exhibition because they have a specific product/technology that they are looking for or want to uncover more information on. Shows such as this one enable the visitor to have lengthy discussions about applications, and as past exhibitors have noted, the visitors are all highly knowledgeable, with a real reason to attend the show. Commenting on his expectations this
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year, Mark Gradwell, marketing communications manager at National Instruments UK & Ireland, said: “Sensing Technology should help us connect with engineers looking to build test, measurement, monitoring and control applications.”
He added that last year the exhibition was beneficial as it enabled staff from the company to meet engineers with a broad spectrum of measurement and control needs and applications, from across multiple industries and geogra- phies, in the one place.
Ian Goldsbrough, sales manager UK & Ireland, InfraTec Infrared, said: “This year visitors will be able to see a larger variety of product lines within one exhibition, but still within a specialist market area.”
A co-located event Of added benefit this year, the exhibi- tion will be co-located with a number of other shows. It will be taking place within Hall 3 with MM, MEMS and NANO; while MEDIPLAS and TCT Live will be in the adjacent Hall 3a. Also taking place during the same time period is PPMA (processing and pack- aging machinery exhibition), which will be held just one Hall away. As Duncan Wood, managing director of Rapid Media, organiser of the other events, commented: “The more reasons you can present to encourage engineers to leave their desks the better – and a group of complementary shows is a proven route to doing this.”
Adding to this, Chris Jones, manag- ing director of Micro-Epsilon UK, said: “Quite often, visitors will decide to attend an exhibition if there is more to see on the day. Many visitors have mul- tiple areas of interest – not just sensors, or instrumentation, etc. – but the com- plete field of automation. Co-locating with other leading shows such as
PPMA will allow them to do this.” The Seminar Suite will again be a major focus of the event this year, with knowledgeable speakers from a variety of backgrounds holding presentations on a variety of subjects. Following each seminar, the floor will once again be opened up to questions and discussions with those attending. Details of the seminars will be featured on the website (www.
sensingtechnology.co.uk) soon.
Exhibitors
So what companies can you expect to see by visiting Sensing Technology 2012? Companies already booked to attend so far include: • Bronkhorst • InfraTec Infrared • National Instruments • Burkert Fluid Control Systems • Omni Instruments • Techni Measure • Micro-Epsilon • Micro-Hybrid • Fylde
• Fischer Connectors •
Sensorland.com • TMS Europe • Dwyer • Kemo
• Dewetron • Huba Control • Binder
• Optris, etc. Register to attend
So make a note in your diary now: 25- 26th September 2012 for an exhibi- tion and seminar programme which is dedicated to the latest products and technologies in the region of sensors and instrumentation.
The exhibition is free to attend, and visitors will be able to register soon via the website.
www.sensingtechnology.co.uk measurement & sensors directory 2012-2013
Co-located with a number of other shows and opened up to a wider range of products, Sensing Technology 2012 is the place to be to find out about the latest technologies and application solutions: NEC, Birmingham, 25-26th September this year!
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