Profile At present, Ximea is a horizontal component


supplier to a range of vertical industries in the component market, which currently breaks down the portfolio into two distinct product types – high-end cameras for scientific microscopy (driven by Klimkovic), and standard off-the-shelf products, which include Ximea’s USB 3.0 models and cameras with an embedded PC. A minor branding refocus will soon see OEM products separated out from these standard lines. ‘We are continuously updating our technology


base via our R&D department,’ says Larin. ‘All of our standard products have emerged as a result of developments we have made for the OEM market. We are always on the leading edge of technology, whether that be sensors, interfaces or anything else. We have never been a “me too” company.’ As well as the aforementioned scientific market,


Ximea’s products can be found in classic machine vision applications such as industrial automation, and beyond that in the security field. ‘Trough our Currera model, our products are serving hundreds of diverse applications,’ says Larin, ‘such as sport, steel inspection, and web inspection.’


Visitors to Vision in Stuttgart may have noticed


the prime booth position that Ximea has occupied for the past few years – right at the front corner of the first hall. But rather than being the result of some clever and expensive marketing plan, Ximea’s booth location was achieved purely by chance. ‘Te first year we had that position, we had actually forgotten to book our booth because we had been so busy,’ recalls Larin. ‘I called very late in the day, not really expecting there to be any space leſt. As it happened, somebody else pulled out at the very last minute, so I ended up picking up that perfect position at a very good deal!’ Ximea’s differentiation comes from not trying


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to compete in overpopulated areas. ‘Tere is no point in competing just on price where margins are so low,’ says Larin. ‘Instead, we ensure that our products always deliver all possible and feasible technical advantages plus something more on top. Tis approach comes from our history in the scientific market, where they always fight for the best possible performance. We want to make the level of performance enjoyed by the scientific market available to the machine vision market.


‘From day one, we have worked with integrators


and end users to develop a full understanding of the application in question. It’s not just about the technology, but also support and understanding of the application. Because we develop our own soſtware, we can build all the parameters of the hardware into the soſtware, meaning also that we can offer a high level of remote support – we see this as another major differentiator.’ Ximea’s customers can have confidence in the


stability of the company – it owns all its buildings and equipment, and has no outstanding loans. Everything has been financed from the company or via private investment from the owners. Klimkovic summarises: ‘We bring technology


developed for OEMs directly to the mass production industry. Tis isn’t the easiest path we can take, but we know it’s the right thing to do, and we have always responded to the need for change throughout our careers.’ ‘Our mission is to bring confidence to users of


machine vision,’ concludes Larin. ‘We can deliver that confidence through performance and power, compatibility and support.’ O


CONTROL FREAK Real control freaks – They want


to be in the know about every- thing, check everything, and control everything perfectly. In our daily work we often


have to take this attitude. So we developed the mvBlueLYNX-X. Thanks to its high computing power and wide range of sensors, there is no task too complex for this smart camera. Due to its small form factor and low power con- sumption, it is easily integrated into your system. The mvBlueLYNX-X is a truly impressive nerd: www.mv-control-freak.com


MATRIX VISION GmbH Talstr. 16 · 71570 Oppenweiler · Germany Phone: +49 -71 91-94 32-0


www.imveurope.com


June/July 2012 • Imaging and Machine Vision Europe 9


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