Corporate Global Summit Think Tank Glasgow, Scotland
July 22–26 June 9–11
AIBTM – The Americas Meetings & Events Exhibition Baltimore
June 19–21
DMAI Annual Convention Seattle
July 16–18
A Giſt That Lasts Industry Events
CIC CMP Conclave Tampa Bay
James H. Youngblood, CEO of the Heart Rhythm Society and a trustee of the pcma Education Foundation, became the most recent member of the pcma Education Foundation
Legacy Society, by contributing to the Foundation’s new planned-giving program. Launched in 2011, the program invites donors to make major gifts that support scholarships, education, and research for the meetings industry. For information about planned giving, along with a link to the growing list of Founding Donors, visit pcma.org/plannedgiving.
CHAPTER CORNER
Oh, the Stories You’ll Tell
Telling Tales Dave Lieber lit the storytelling spark at the Gulf States Chapter meeting.
Fort Worth Star-Telegram columnist Dave Lieber shared “The Secrets of Storytelling: How to Get Your Event on the Front Page and the Six O’Clock News” at the Gulf States Chapter meeting in Dallas on March 20. Lieber “is an amazing storyteller and presenter,” said chapter member Jeff Hurt, execu- tive vice president of
education and engagement for Velvet Chain- saw Consulting. “He gave attendees concrete and relevant ways to get their meetings and events in the media.” Top takeaways?
“He taught us to look for the personal stories from our meetings to pitch to media first before sending press releases,” Hurt said.
“He also explained how most of today’s news revolves around stories, and how important it was to get into the habit of storytelling and story sharing.”
PCMA.ORG MAY 2012 PCMA CONVENE 13 Study … and Save
There’s never been a better time to be a member of pcma, and it’s especially true if you’re working toward your CMP. The only study program officially endorsed by the Convention Industry Council (CIC), the CMP Exam Online Prep Course boasts a nearly 100-percent success rate — 98 per- cent of participants pass the CMP Exam on their first try. In addition to getting 24/7 access to exam-preparation materials, participants earn seven CEUs by complet- ing the course. If you’re not currently a pcma member, join today and register for the CMP Exam Online Prep Course, and save $250. If you are a member, register today and save $100 on the course. For more information, contact pcma Member Services at membership@pcma.org, or call (877) 827-7262.
Apply yourself Scholarships are available for the new Digital Events Strategist (DES) certification. The Virtual Edge Institute designed the DES certification to help planners and other industry professionals plan, produce, and measure the results of digital initiatives, including digital extensions to meetings and online community-building. Find more information at convn.org/ des-overview.
Promote your peers The deadline for PCMA Board of Directors nominations is May 30. The deadline for PCMA Achievement Award nominations is June 30. You can find qualifications and submit nominations directly through PCMA’s website at pcma.org.