42 Looking for the complete picture No-one can ignore social media. They are important not just for the younger generation—they are relevant to all ages. And using them has become a must in the business world. Larissa Best and Catherine McGirr explain.
44 On the right track: Russian courts clarify domain rules One of the main concerns for companies trying to develop or sustain their brands in Russia is cybersquatting. Denis Khabarov and Alisa Fomina consider recent cases that will have a big impact.
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48 How social are your brands? Social media have grown explosively over the past few years, transforming our expectations of how organisations connect with their customers, build product awareness and cement brand loyalty. Kimberly Wahl looks at the best approaches to take.
52 At the frontier of tackling online counterfeits The question of how to monitor and deal with online counterfeiting is a tricky one for brands and law enforcement agencies alike, as Xavier Rojas explains.
54 Raising the bar: meeting WTO obligations Now that it is a member of the World Trade Organization, Russia must lift its game against the counterfeiters and pirates. Elena Solovyova finds out what progress has been made and where Russia is falling short.
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56 Setting the scene: principles of domain name disputes Many, but not all, domain name registries offer some form of alternative dispute resolution, the best known of which is ICANN’s UDRP, but there are others, as Eric Ramage explains.
60 Preparing your online portfolio for new gTLDs ICANN’s new gTLD programme opened for applications on January 12, 2012, and more than 100 organisations have already registered with ICANN to apply for new domain extensions or ‘strings’. Kate Hutchinson investigates the key details.
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64 Who’s responsible? ISPs and online piracy It sometimes seems as if copyright holders are fighting an impossible war against online piracy, and recent court judgments may not make things any easier, say Bartłomiej Kochlewski and Maria Jurek.
Trademarks Brands and the Internet Volume 1, Issue 2 5
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