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CONTENTS 6 TB&I news


16 Like a rolling stone: should ACTA be stopped? The Anti-Counterfeiting Trade Agreement has been the subject of protests and demonstrations in cities across the world. TB&I asks what all the fuss is about.


20 Open window: an interview with Olof Nordling While the new gTLD application window was open, TB&I spoke to ICANN’s director of services relations what happens after the process is finished.


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22 Shaky ground: bumps in the gTLD application process Those who were worried by uncertainties surrounding ICANN’s new gTLDs will have been further disturbed by apparent glitches in the application system. TB&I takes a look.


26 Speaking up: IPC fights for gTLD protection In the rush to launch new gTLDs, many feel that IP concerns have been marginalised, but now’s the time to rally round, says Jonathan Cohen.


30 A question of search: SEO considerations for gTLDs New gTLDs constitute a step into the unknown, not least because no-one knows how search engines will treat them, as Ludvik Høegh-Krohn reports.


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32 Preventive measures: getting in early in the fight against counterfeiting


The online channel has never experienced such a sophisticated and globally- integrated technological crime network as the one it faces today. Online criminals have new tools at their disposal and are more adaptable than ever. Andy Churley looks at the best strategies for dealing with this growing problem.


36 Clearer waters: Rosetta Stone v Google continues Google’s AdWords programme has been the subject of significant litigation in federal courts. One recent case has brought some much-needed clarity to the situation. Vanessa C. Hew and R. Terry Parker report.


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40 Evicting the squatters: alternative approaches As savvy squatters continue to test brand owners, Petter Rindforth explores alternatives for dealing with them


Trademarks Brands and the Internet Volume 1, Issue 2 www.worldipreview.com


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