MINIMISING DAMAGE ONLINE
and a good understanding of legislation and judicial process in key jurisdictions around the world greatly increases the chances of a successful enforcement action, prosecution or revenue recovery.
Online counterfeiting is becoming more sophisticated and content piracy is becoming the scope of
their activities to cover more
products than ever before. Brand owners in all sectors should understand the risks and
Andy Churley security and knowledge management. leader in the field of online enterprise brand protection, include direction of management of strategic alliances and technology trending on brand-related issues. He is a chartered engineer, a professional and holds a Bachelor’s degree in engineering and a Master’s degree in business administration.
what they can do to reduce the likelihood of counterfeiting and content piracy, which can cost a company a great deal, both financially and should define a policy and have a clear position on their approach to mitigating counterfeiting and content piracy.
Andy Churley is head of products at Group NBT Corporate Brand Management. He can be contacted at:
andy.churley@
groupnbt.com
www.worldipreview.com
Trademarks Brands and the Internet Volume 1, Issue 2
35
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