6 MusicWeek 04.05.12 NEWS NEWS IN BRIEF
VERVE: Universal Music has closed the UK office of Decca-affiliated jazz imprint Verve. The news comes after confirmation that Verve UK MD Simon Gavin will be leaving Universal after 18 years. SONY: The electronics giant has announced its online music service, Music Unlimited, will be launched in Japan by the end of December. DECCA: New singer/songwriter Kristyna Myles has signed a five album deal with Universal imprint Decca. Myles initially came to the attention of Decca over seven years ago when she won the Radio 5 Live Busker of the Year Award, and has been performing on streets and in local town venues since. AMAZON: Following a royalties dispute, TuneCore has reached an agreement with Amazon that will see its artists return to the e-tailer’s EU and UK stores. MPA: The Music Publishers Association has turned to the ranks of classical and contemporary music publisher Schott Music to recruit Sarah Osborn as its new general manager in the UK.
ATLANTIC PLANS PATIENT CAMPAIGN FOR FOLLOW-UP TO PLATINUM DEBUT
US sales potential? Rumer has it A
TALENT BY TIM INGHAM
dele’s 21 may have conquered the US like no other British LP in
recent history: but now another UK solo female act could be set to woo both sides of the Pond with her second album. Atlantic will release Rumer’s
Boys Don’t Cry on May 28 in the UK, and in the States later this year. The LP is the follow- up to 2010 debut Seasons Of My Soul, which hit No.1 on the US iTunes chart and went double-platinum in the UK. The label is now looking to
take transatlantic mainstream awareness of Rumer to the next level - with a campaign to keep the artist in the public’s affections up until Christmas and beyond. Atlantic Records UK
GIRLS ALOUD: Cheryl Cole has confirmed that Girls Aloud will be getting back together to celebrate the group’s 10th birthday. PRIMAVERAPRO:Organisers of PrimaveraPro have announced that representatives from festivals including Womad, South By South West and France’s Eurockéennes, will speak on the future of live music at the Barcelona conference in May. PrimaveraPro, which is the sister event to the San Miguel Primavera Sound festival, will take place from May 30 to June 1 at the Hotel Zero in Barcelona. JOHN PEEL: Details of DJ John Peel’s record collection have been published for the first time as part of The Space - a new experimental digital service developed by the Arts Council in partnership with the BBC.
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general manager Mark Mitchell (right) told Music Week: “Although Rumer has an incredibly loyal and strong fanbase the double-platinum success of Seasons of My Soul was far from overnight - so the release of this album is just the start of the campaign. As such we have an consistent marketing plan
throughout the year and into Christmas.” Boys Don’t Cry
features cover versions of classic singer/songwriter material from the likes of Van Morrison, Townes
Van Zandt, Jimmy Webb, Neil Young and Isaac Hayes. “Over the coming weeks we’ll be starting a solid pre-order
campaign across TV, online, print and outdoor and then into single and album with a reveal of a number of tracks,” added Mitchell. “It’s important that we take the messaging of the album beyond the music media - where incidentally it’s already receiving excellent reaction - and take it into the everyday lives of those who don’t live in those areas.”
‘Strong fanbase’: Atlantic’s Mark Mitchell (inset) is confident Rumer’s new album can reach “beyond the music media”
Rumer earned a great deal of
US attention with Seasons Of My Soul, largely thanks to key promo including a spot on The Tonight Show With Jay Leno. Mitchell commented: “The
support over there for her has been phenomenal. Rumer will be spending some more time in the US with a view to releasing Boys Don’t Cry later on in the year.” Mitchell acknowledges that
since 2010, Adele has helped “make this an exciting time for female solo artists in the UK”. He added: “Rumer’s honesty
and authenticity immediately stood out to audiences two years ago. It was a return to ‘proper’ music, proper songwriting and Rumer’s impeccable vocal which created such huge cut through when [debut single] Slow received plays. Rumer’s incredible story and music connected with an audience who had perhaps felt alienated by contemporary chart music. “It then grew primarily
through word of mouth, not only with consumers but also music royalty such as Burt Bacharach, Elton John and Sandie Shaw. Lastly Rumer is exceptional at engaging with her loyal audience and participating in the online conversation.”
UK Festivals join green campaign
Camp Bestival, Festival Republic, Shambala Festival, Summer Sundae and Sunrise Celebration are among the first festivals and promoters to join Powerful Thinking, the Green Festival Alliance’s new campaign to reduce energy costs and carbon emissions through increased efficiency, and drive the market for renewable energy supply at festivals. The Powerful Thinking
campaign was announced at the Power Behind Festivals Symposium 2012 last month, where presentations from suppliers of temporary solar, wind, kinetic, fuel cell and biodiesel power demonstrated a
vision of a low carbon future to festival promoters. The Powerful Thinking
campaign is coordinated by Julie’s Bicycle and Shambala Festival and in 2012 takes the shape of a research project over the summer festival season. Festivals and power suppliers will monitor power use to gain a better understanding of what opportunities exist to increase efficiency and reduce cost. Providers of low carbon
alternatives to red diesel power will also trial new approaches to site planning and monitoring, and case studying the success and reliability of renewable power to offer cost-effective as
well as low carbon solutions. Chris Johnson, co-ordinator
of the Green Festival Alliance, said: “The Powerful Thinking campaign is an opportunity to be part of a real shift in the festival sector – sharing knowledge and experiences as a festival community in this way will allow us all to reduce environmental impacts more effectively, develop a robust market for temporary renewable power, and ensure a sustainable, low carbon future for our industry. The commitment we’ve seen to date has been greater and even more positive than expected, and we look forward to welcoming new
supporters as the festival season approaches.” Alison Tickell, CEO of Julie’s
Bicycle, said: “Changing the way we working at a time where the bottom line is tightly drawn is tricky, but there are some real financial, organisational and environmental gains to be made. Judging by the ideas and commitment from promoters and power suppliers who have already signed up to the Powerful Thinking campaign we will have some fantastic examples of best practice and renewable power solutions in action across UK festivals this summer.” More info:
Juliesbicycle.com
www.musicweek.com
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