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04.05.12 MusicWeek 33
QUARTERLY FOCUS BY PAUL WILLIAMS
J
essie J began 2012 in exactly the same way she started the year before by scoring a UK No.1 single and the biggest radio song of the
first quarter. Mirroring the success of Price Tag, which
headed the Official Charts Company countdown last February before finishing as the top airplay hit of Q1 2011, Domino followed its sales chart- topping run in January by outperforming every other track at radio during the first three months of the year. The Island/Lava track’s place at the top of
Nielsen Music’s quarter-end chart came with a bigger reach and larger lead than Price Tag secured to sit in the same place 12 months earlier with an audience of nearly 880 million having heard Domino between January and March, around 134 million more than closest challenger Dance With Me Tonight by Epic artist Olly Murs. Price Tag’s lead on Q1’s radio chart last year was just 10 million after attracting a total audience of 651.7 million. The much-bigger radio numbers Domino
enjoyed to Jessie J’s earlier hit was partly down to a more enthusiastic response from Global Radio’s Capital Network, which played it more than any other track during the quarter. On Nielsen’s chart for the first period of 2011 Price Tag was Capital’s 18th favourite song. Radios 1 and 2 also came out strongly in support
of Domino, ranking it respectively as their sixth and fourth top song of the quarter, while at Bauer’s Kiss it was the 13th favourite track during the first three months of the year. At retail just two tracks outsold Domino during
the quarter – fellow Island release Somebody That I Used To Know by Gotye featuring Kimbra and Virgin/Positiva act David Guetta’s Titanium featuring Sia. Both of these were also among radio’s favourite tracks of Q1, finishing in third and seventh places respectively on Nielsen’s quarterly chart, and in the case of the Gotye track proved to be a rare example of an alternative music release in recent times that won heavy support at the likes of Capital as well as at more expected places such as
Radio 1, XFM and Absolute Radio. It was Capital’s 20th most-aired track of the quarter, while topped both Radio 1 and Radio 2’s own quarterly charts and finished second at Absolute and XFM. Although pop and urban continued to dominate
Capital’s output, the Network was also an enthusiastic supporter in the quarter of Parlophone act Coldplay’s Paradise, even though the 2011-
LEFT More Murs: Dance With Me Tonight was No.2 on the Q1 radio chart, despite its sales peak occurring in 2011
issued track could not find a place anywhere among its Top 100 songs played during 2011. It sat in 16th place on Capital’s quarterly chart, helping it to 11th spot on Nielsen’s quarter-end chart, while the follow-up Charlie Brown did almost as well, securing 21st place across radio and finishing in the Radio 1, Radio 2, Absolute and XFM Q1 Top 10s. Another one of the quarter’s biggest-selling
BELOW The Top 20 UK radio airplay chart for Q1 2012 based on audience size. The table also highlights where each track is ranked on the Official Charts Company Q1 2012 sales chart and selected individual stations’ quarter- end charts, based on number of
plays. Source: Nielsen Music
OFFICIAL UK RADIO AIRPLAY CHART TOP 20 Q1 2012 POS ARTIST/ TITLE / LABEL
1 JESSIE J Domino Island/Lava 2 OLLY MURS Dance With Me Tonight Epic
3 GOTYE FEAT. KIMBRA Somebody That I Used To Know Island 4 EMELI SANDE Next To Me Virgin
5 MAROON 5 FEAT. CHRISTINA AGUILERA Moves Like Jagger Interscope/Polydor 6 RIHANNA FEAT. CALVIN HARRIS We Found Love Def Jam/Mercury 7 DAVID GUETTA FEAT. SIA Titanium Positiva/Virgin 8 KELLY CLARKSON Stronger (What Doesn’t Kill You) RCA
singles was the Global Talent/Polydor-issued Twilight by Cover Drive. It topped the sales chart in January and was the period’s 12th top seller overall after picking up substantial support from Capital, Heart and Kiss. However, it failed to register anywhere in Radio 1’s Top 100 of Q1. Given its transmission reach and policy of
spinning its top tunes far more than the likes of national stations such as Radios 1 and 2 do, Capital remained by far the most influential outlet in shaping the UK’s overall music radio landscape with an unrivalled 66 of its own Top 100 of the quarter finishing in Nielsen’s Top 100 covering all radio airplay. This compared to 52 of Kiss’s top tunes in the overall Top 100 and 48 of Radio 1’s.
AUDIENCE OCC R1 879,697
3
1 5
9 LLOYD FEAT. ANDRE 3000 & LIL WAYNE Dedication To My Ex Interscope/Polydor 500,374 10 DJ FRESH FEAT. RITA ORA Hot Right Now Ministry of Sound 11 COLDPLAY Paradise Parlophone
485,320
12 ALYSSA REID FEAT. JUMP SMOKERS Alone Again 3 Beat/AATW 13 ED SHEERAN Lego House Asylum/Atlantic 14 COVER DRIVE Twilight Global Talent/Polydor 15 BEYONCE Love On Top Columbia/Parkwood Ent. 16 FLO RIDA Good Feeling Atlantic
17 RIZZLE KICKS Mama Do The Hump Island 18 KATY PERRY The One That Got Away Virgin 19 LABRINTH FEAT. TINIE TEMPAH Earthquake Syco 20 FLO RIDA FEAT. SIA Wild Ones Atlantic
2 9 9 7
6 1 12 3
R2 CAP HRT ABS 6MSC 1XTRA KISS XFM 4
745,865 17 37 16 727,914 684,748
600,372 25 62
35 27 2
– – –
1 2 –
569,787 22 96 68 563,422 518,623
– – – –
– – –
1 5
20 29 17 4 8 9
12 6
483,535 15 71 63 16 473,298 11 24 440,881 27 438,535 12 427,141 33
13 11
417,570 10 57 416,586
6 409,275 35 4
17 –
376,054 20 64 372,196
10
71 22 – – – – –
7 3
18 2
15
– 6 – – 4 – – – – – – – –
10 11 – – – – – –
– – 2 – – – – – – – 8 –
27 – – – – – – –
– –
19 – – – – – – – – – – – – – – – – –
– – – 9 – – – –
30 2 – –
71 –
13 – –
22 9 4 1
31 8 2 –
23 –
42
57 25 54 16 – –
33
24 20 5
31 10 BEAUTIFUL ALONE ONE DIRECTION BEFORE AND AFTER HARRY STYLES’ BRITS BLOOPER
ONE DIRECTION’S WHAT MAKES YOU BEAUTIFUL checked in as Capital’s 56th most-played track of Q1, but it owed that ranking entirely to plays logged before the boy band were banned from the station’s airwaves. Up until the week of the Brit
Awards, which took place on February 21 at London’s O2 arena, the Syco signings’ track What Makes You Beautiful was being played around 20 times each week by the flagship 95.8 Capital station and this exposure was being repeated by the other stations in the Network. However, having received a
further 10 plays by the station and others in the Network that week, the track was immediately
removed from the airwaves in protest at band member Harry Styles’ acceptance speech for their Brit award for best British single. While thanking Radio 1, he failed to mention at all Capital whose listeners had voted for the
category, resulting in Capital’s parent group Global Radio pulling all One Direction tracks from their stations, a ban that has remained in place ever since. It meant What Makes You
Beautiful, which had been 95.8
Capital’s 38th most-played song of the previous week with 23 plays, dropping down to 53 on the station chart during Brit week and then disappearing altogether. Although the track had long commercially peaked, having debuted at number one on the Official Charts Company countdown the previous September, the ban had the biggest impact on the group’s third single One Thing, which was only starting to get into its stride when the sanction was imposed. Consequently, One Thing had no
support from the Capital Network or the sister Heart Network, although Radio 1 backed the track enough to make it the station’s 18th most-played track of Q1 and ranked in 49th place overall on
Nielsen Music’s overall radio airplay chart for the quarter. What Makes You Beautiful was UK radio’s 58th most-heard track between January and March and 79th most-played at Radio 1, although because of the ban One Thing finished nowhere in Capital’s Top 100 covering the period. One Direction’s rivals The
Wanted, who happen to be part of Global Radio’s sister operation Global Talent with their music released through Island, had three tracks in Capital’s quarter-end chart. Glad You Came led at 54, while Lightning was 58 and Warzone 90th. These helped to take Glad You Came to 61st position on Nielsen’s overall radio chart for Q1 and Lightning to 62.
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77 – – – – – – – – –
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